Real Estate Blog

No matter your goal for your real estate business, marketing and lead generation is key to its success. But measuring your return on the investment you make in marketing to build your business can be challenging.

CallRail aims to take the guesswork out of evaluating your advertising and marketing campaigns so you can fine-tune your efforts and target your resources where it will have the biggest pay-off. No more guessing what’s effective and what’s not.

With CallRail, you can review your call analytics and make informed decisions for your business. Putting more resources behind your most productive lead sources should pay off with a greater conversion rate.

We'll take a closer look at this popular software in our CallRail Review. 

• What Is CallRail?
• What Does CallRail Do?
• What Is A CallRail Number?
• CallRail Features
• What Are The Pros And Cons Of CallRail?
• CallRail Competitors
• Examples Of CallRail Integrations
• CallRail FAQ
• Is CallRail Worth It?

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Cold calling is one of the easiest, most cost-effective real estate lead generation strategies. It personalizes prospecting, making your brand feel more human, and offers instant feedback, allowing you to identify leads worth following up on and those who require nurturing.

But it’s no sunshine and rainbows either. It requires an agent to make endless calls to prospects on different lead lists, and you’re not always guaranteed a response. Every agent or investor looking to succeed needs an autodialer like the Batch Dialer. 

It has an AI-driven predictive dialer to automate inbound and outbound real estate marketing calls, conversely easing follow-up. Besides a dialer, it packs an array of amazing features like skills-based routing, CRM capabilities, and more, as detailed in our Batch Dialer review below. 

• What Is Batch Dialer?
• What Are The Features Of Batch Dialer?
• What Are The Benefits Of A Batch Dialer?
• How To Use Batch Dialer?
• What Are The Available Batch...

Real estate ownership is part of the American Dream. While providing a financial and physical harbor in a chaotic world, one’s home has also been one of the best ways to earn a consistent return on investment.

The real estate market in the United States had a home value in 2021 that exceeded $43 trillion. To give some perspective, this equals the combined value of both the U.S. and Chinese global economies.

Real estate has provided decades of investment returns because of the inherently limited nature of land and property. This is why it’s valuable to learn how to find houses to flip or hold long-term.

Real estate investments continue to evolve, often providing many profitable opportunities for those who know where to look and how to invest. Technology has flipped the real estate market on its head – with the results of these advancements still being sorted out by the market.

According to ATTOM Data, in 2021 –

• There were 323,465 flips of condos and...

Real estate wholesaling has become a hot investment strategy of late, although experienced investors will tell you that real estate wholesaling is not a new-fangled short-term investment technique or idea.

Buying properties priced at a deep discount - with an intention to sell or to assign the contracted property to another buyer has been a profitable venture for real estate investors for many years. Wholesaling’s growth in popularity is likely attributed to a digital landscape that offers instant informational access at any time from anywhere and a market that supports the investment technique.

Wholesale real estate investing differs a bit from its sister strategy, the fix and flippers investment model. This is because wholesalers prefer to sell or assign their discounted investment without the fuss, risk, and work required to renovate or rehab.

To successfully start a wholesale real estate business, you need to know how to determine if a potential investment property is a...

Although naysayers might argue otherwise, direct mail marketing is not dead. If anything, it makes up the largest portion of local advertising budgets countrywide and offers ROI for businesses across every industry.

It’s one of the most effective ways to reach real estate leads as it allows you to control who gets your marketing message or when they get it, and even how many people you can actively reach.

But while it certainly has its perks, manually writing each mailer is no small feat. When you add in managing each batch and handling unplanned inbound calls, you may have to hire a copywriter or the benefits start to seem hazy.

Thankfully, you can outsource the whole printing process to a platform like Ballpoint Marketing and focus on other important aspects of your campaign.

Check out our Ballpoint Marketing review to see if it’s the solution you need. 

• What Is Ballpoint Marketing?
• Ballpoint Marketing Features & Benefits
• How Does It Compare Against...

Real estate wholesaling is a short-term investment strategy. The wholesale investor buys properties at a discount, intending to assign or sell the property to another real estate investor or buyer for a profit.

Real estate wholesaling offers a quick entrance into the real estate market as a means to generate an income without jumping into investments that require more capital or risk. Real estate wholesaling is a clever way to learn the real estate business, but note that it is not without a learning curve.

Fortunately, real estate wholesale companies offer new and experienced investors essential support and guidance through each stage of the wholesale transaction.

Working with a wholesale real estate company can be a temporary decision – to learn the business from experts who offer protection, support, and guidance until your confidence is strong enough to go at it alone. Although, some wholesalers may find that sharing the profit with the company is a worthy partnership due...

Want to start wholesaling real estate?

In the video below, I'm going to show you the Step-by-Step Process on how to wholesale real estate in 21 days or less without having to spend $1 in marketing and without having tons of experience!

Video Time Stamps:

0:00 - Intro 

0:36  - What Is Wholesaling Real Estate?  

1:15  - 2 Ways To Close Wholesale Real Estate Deals  

2:39 - The Wholesaling Process At A High Level 

4:29 - Step 1: Pick Your Market 

6:18  - Step 2: Find 3-5 Cash Buyers 

7:24  - Step 3: Finding & Filtering For Wholesale Deals 

13:27  - Step 4: Make Discovery Calls Daily To Real Estate Agents 

18:14  - Step 5: Further Analyze The Property 

29:00  - Step 6: Call Back The Agent (Close Call) 

36:52  - Step 7: Send The Offer Terms Via Email 

39:46  - Step 8: Get The Contract, Check It, Sign It, &...

A proper follow-up process is a key to success in real estate. A well-thought-out process increases the likelihood of closing a deal and motivates prospects to offer referrals.

Not long ago, follow-up in real estate was mainly a physical process. We now have tools like Follow Up Boss specifically designed to automate the process. Find out more about Follow Up Boss CRM and how it can transform your follow-up process in this Follow-Up Boss Review. 

• What Is Follow Up Boss?
• Follow Up Boss Software Features & Benefits
• How Does It Compare Against Competitors?
• Follow Up Boss Software FAQ
• Is Follow Up Boss Worth It?

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Everyone focuses on making more money. There is nothing wrong with it, but if they shift their attitude just a little bit and focus on how they can keep the money too, people will have better financial stability.

Taxes, mismanaged investments, inflation, and market movements are some of the common reasons why people cannot hold onto their money.

If you want to preserve wealth, you must consider real estate as one of the biggest tools to pass on wealth through generations.

As a real estate investor, you can own a physical asset, receive rental income, and create a stable source of retirement income if you plan carefully.

Certain tax-reducing strategies, such as contributing a portion of your income to a 401(k) or a Self Directed IRA (SDIRA) can allow you to save for retirement with the flexibility of investing in more than just stocks and bonds.

Let’s learn more about it.

• What Is A Self Directed IRA?
• Self-Directed IRA Real Estate Pros And Cons
• Self-Directed...

Lead generation is the lifeblood of the real estate business. It’s no surprise, then, that there are a large number of companies selling leads to real estate agents, teams, and brokers. Lead generation companies typically charge a subscription price for customers in exchange for providing leads, usually within a specified geographic area. Some lead-generating companies only provide leads, while others also provide customer relationship management and other features.

Zillow is a well-known brand, not just with real estate agents, but with the public in general. The Zillow Premier Agent program offers real estate agents the opportunity for visibility on the Zillow home search platform in their market as well as buyer leads from their market.

In this Zillow Premier Agent review, we’ll look at some of the pros and cons of the Premier Agent program, take a closer look at its features, and even see how it stacks up against its competitors.

• What Is Zillow...