Articles For Aspiring & Active Real Estate Investors
In today’s digitally advanced world, strategic real estate lead generation is the secret to creating and maintaining a healthy pipeline of leads. It can be done organically through referrals from friends and family, or via advanced lead generation platforms like Smart Zip.
The platform uses predictive analytics to generate lead lists of high potential sellers and claims to have a set of automation tools guaranteed to ease lead nurturing. Is it really worth the hype?
Learn more about it, in this Smart Zip review.
Real estate wholesaling might be one of the most lucrative, and also easiest real estate investing strategies, but that doesn’t mean everything is handed to wholesalers on a silver platter.
The strategy comes with a slew of responsibilities which include scouting around for profitable properties, converting owners into motivated sellers, and finding buyers, all before the closing date. In between the mentioned processes comes the mundane tasks such as creating contracts.
That is why every wholesaler looking to scale their business needs quality real estate wholesaling software. Here’s a comprehensive guide covering what a wholesale real estate CRM is, the best in the market, and tips on how to determine the best fit for your practice.
Does your enterprise have three or more employees who frequently work on projects together? Do your employees work on simultaneous projects you need to track in real-time?
Do team members have difficulty keeping track of project timelines, or do they regularly skip important updates because they didn’t see them on time? If your answer is yes to either or all of the questions, you need a project management platform like Podio.
Such software comes with task management tools that allow team managers to easily delegate tasks and manage workflows, ensuring timely and professional project implementation.
It also serves as a unified communication platform for team members to discuss and work together on projects, conversely enhancing project collaboration. Discover more of what it offers in the comprehensive Podio review below.
No matter your goal for your real estate business, marketing and lead generation is key to its success. But measuring your return on the investment you make in marketing to build your business can be challenging.
CallRail aims to take the guesswork out of evaluating your advertising and marketing campaigns so you can fine-tune your efforts and target your resources where it will have the biggest pay-off. No more guessing what’s effective and what’s not.
With CallRail, you can review your call analytics and make informed decisions for your business. Putting more resources behind your most productive lead sources should pay off with a greater conversion rate.
We'll take a closer look at this popular software in our CallRail Review.
Cold calling is one of the easiest, most cost-effective real estate lead generation strategies. It personalizes prospecting, making your brand feel more human, and offers instant feedback, allowing you to identify leads worth following up on and those who require nurturing.
But it’s no sunshine and rainbows either. It requires an agent to make endless calls to prospects on different lead lists, and you’re not always guaranteed a response. Every agent or investor looking to succeed needs an autodialer like the Batch Dialer.
It has an AI-driven predictive dialer to automate inbound and outbound real estate marketing calls, conversely easing follow-up. Besides a dialer, it packs an array of amazing features like skills-based routing, CRM capabilities, and more, as detailed in our Batch Dialer review below.
Although naysayers might argue otherwise, direct mail marketing is not dead. If anything, it makes up the largest portion of local advertising budgets countrywide and offers ROI for businesses across every industry.
It’s one of the most effective ways to reach real estate leads as it allows you to control who gets your marketing message or when they get it, and even how many people you can actively reach.
But while it certainly has its perks, manually writing each mailer is no small feat. When you add in managing each batch and handling unplanned inbound calls, you may have to hire a copywriter or the benefits start to seem hazy.
Thankfully, you can outsource the whole printing process to a platform like Ballpoint Marketing and focus on other important aspects of your campaign.
Check out our Ballpoint Marketing review to see if it’s the solution you need.
The first step for anyone wishing to embark on a real estate career is to get licensed. But to get licensed, candidates need to successfully complete the required education courses—online or in-person—from an education provider approved by their state licensing board.
But the education requirements don’t stop upon licensing. Real estate agents and brokers, like other licensed professionals, must complete continuing education requirements to keep their licenses in good standing.
Founded in 1996, Real Estate Express is a real estate education provider offering online real estate pre-license and post-license courses across a nationally accredited platform.
A proper follow-up process is a key to success in real estate. A well-thought-out process increases the likelihood of closing a deal and motivates prospects to offer referrals.
Not long ago, follow-up in real estate was mainly a physical process. We now have tools like Follow Up Boss specifically designed to automate the process. Find out more about Follow Up Boss CRM and how it can transform your follow-up process in this Follow-Up Boss Review.
Lead generation is the lifeblood of the real estate business. It’s no surprise, then, that there are a large number of companies selling leads to real estate agents, teams, and brokers. Lead generation companies typically charge a subscription price for customers in exchange for providing leads, usually within a specified geographic area. Some lead-generating companies only provide leads, while others also provide customer relationship management and other features.
Zillow is a well-known brand, not just with real estate agents, but with the public in general. The Zillow Premier Agent program offers real estate agents the opportunity for visibility on the Zillow home search platform in their market as well as buyer leads from their market.
In this Zillow Premier Agent review, we’ll look at some of the pros and cons of the Premier Agent program, take a closer look at its features, and even see how it stacks up against its competitors.
It’s essential for any Realtor or real estate investor looking to excel to generate and maintain a healthy lead pipeline. To succeed, they should strive for a continuous stream of motivated sellers and buyers even when the market is dry.
But generating leads is just one piece of the puzzle. Maintaining them is where much of the work lies. That’s why every real estate agent or brokerage needs a customer relationship management platform.
Commonly known as CRM, these platforms feature tools such as lead capture forms and IDX websites that automate and simplify lead management. kvCORE is one such platform. Learn more in our comprehensive kvCORE review
To start, take a quick look at this kvCORE video introduction below!