Real Estate Blog

One of the biggest fears of newbie real estate investors is getting a conversation started with a potential property owner. Many real estate investors shy away from cold calling for fear of rejection.

A 2019 sales study found that over 40% of sales professionals consider initial prospecting---including cold calling---to be the toughest part of the entire sales process.

When done correctly, cold calling can be an effective part of a real estate investor’s overall lead generation strategy.

For this strategy to work in real estate investing, the investor must consider a few elements: 

1. The wholesaling cold calling script that is being used.
2. The target homeowner or property being focused on.
3. The follow up after the initial phone call to continue showcasing value and ultimately win the business.

Read on below to learn more about creating the ultimate Wholesaling Cold Calling Script!

• What Is A Wholesaling Cold Calling Script?
• Do Real Estate Cold Calling Scripts Work For...

Building an accurate and robust absentee owner list is a powerful tool for any successful real estate investor to have in his or her toolbox.

With the 2020 housing market continuing to show nationwide inventory shortages, record-high prices, and a robust sellers’ market, real estate investors must get creative and think outside the box to find motivated sellers and potential investment or off-market properties.

An accurate absentee owner list can become a powerful source of future leads for an investor to continuously pull from and leverage to find great deals.

In this article, we’ll break down the mechanics of creating and nurturing an absentee owner list, including:

• Knowing how this list tool can create a continuous income source
• Understanding the tools you will need to create an absentee owner list
• Knowing where to locate absentee owners and how to stand out from the crowd
• Understanding how to work with absentee owners to reach a successful closing

Ready to learn...

Everyone has received mailers in their lifetime, whether it’s postcards, letters, catalogs from companies, or personal letters from friends and family. According to a survey done by Epsilon, “77 percent of consumers sort through their physical mail as soon as they get it.”

A direct mail marketing strategy like sending yellow letters is one of the most effective marketing pieces to grab the attention of property owners and secure consistent real estate opportunities.

Moreso, “98 percent of people check their mail daily,” so the chances of an addressee coming across your mailer are extremely high as long as you have the right mailing address.

By reading this guide, you'll learn exactly how to use yellow letters as part of your overall strategy to land more real estate deals!

Let’s dive straight into Yellow Letters: The Ultimate Guide For Real Estate Investors! Use this menu to jump to your section of...

We all know what real estate is and some may know a thing or two about marketing, but what does it mean when they’re put together?

Well, it’s actually pretty simple. Luckily for you, this guide will teach you the ins and outs of real estate marketing and who knows, maybe it’ll end up piquing your interest in wanting to learn more about the real estate industry!

That being said, here is the Real Estate Marketing: The Ultimate Guide! Use the menu below to easily navigate from section to section:

• 1. What Is Real Estate Marketing?
• 2. Who Uses Real Estate Marketing?
• 3. What Is A Real Estate Marketing Agency?
• 4. How Does Real Estate Marketing Work?
• 5. What Are Some Real Estate Marketing Ideas?
• 6. How To Implement Real Estate Marketing On Social Media?
• 7. Types Of Real Estate Marketing Companies
• 8. What Are Some Marketing Strategies For Real Estate Agents?
• 9. What’s An Example Of A Good Real Estate Marketing Plan?
• 10. How To Identify A Target Market In...

In the real estate world, there have been loads of discussions about direct mail marketing and strategies that can be used to make it work for small businesses.

What you should know is that properly utilizing direct mail as one of your top marketing strategies can clog your funnel with thousands of leads.

But before you scribble direct marketing at the helm of your marketing list, do you have enough knowledge about it? Well, if you don’t, you have come to the right place!

We hope you enjoy Direct Mail: The Ultimate Guide! Use this menu to jump to your section of choice:

• 1. What Is Direct Mail?
• 2. Is Direct Mail Dead?
• 3. Why Is Direct Mail Marketing In Real Estate Effective?
• 4. How To Run A Direct Mail Campaign?
• 5. Who Should I Send Direct Mail To?
• 6. How Many Direct Mail Postcards Should I Send?
• 7. How Much Does Direct Mail Cost?
• 8. How Much Does Direct Mail Cost Per 1000 Postcards?
• 9. What’s The Best Size For Direct Mail Postcards?
• 10. What Are Some Good Direct Mail...