Wholesaling houses is the perfect entryway for beginner real estate investors, offering a unique blend of hands-on experience without the typical barriers of traditional real estate dealings.
Unlike other investment strategies, wholesaling allows newcomers to immerse themselves in the industry without the burden of hefty down payments or intricate paperwork. This approach revolves around spotting lucrative deals and effortlessly transferring them to end investors, ensuring a profit margin without the responsibility of property ownership.
With Real Estate Skills as your guide, you'll be equipped with a holistic understanding of wholesale real estate. Although it presents a relatively risk-free introduction, achieving success requires more than just enthusiasm—it demands the right knowledge.
Dive into our comprehensive guide on house wholesaling in 2023, tailored with the beginner in mind, and unlock the secrets to a prosperous real estate journey:
Wholesaling houses bridges the gap between property sellers and potential end buyers in the real estate realm. At its core, house wholesaling involves an investor – the wholesaler – who secures a contract with a property seller, only to subsequently assign or sell that contract to another buyer, typically another investor.
The beauty of wholesaling real estate lies in its simplicity: wholesalers seek out properties priced below market value, often those in need of repairs or with motivated sellers. Once an under-valued property is under contract, the wholesaler then seeks an interested buyer willing to pay a slightly higher price.
The difference between the contracted price and the amount the end buyer is willing to pay becomes the wholesaler's profit. This approach, which avoids the complexities of traditional property ownership and direct property sales, has emerged as an attractive introduction for beginners in the real estate industry.
By wholesaling, newcomers can engage in real estate transactions, earning profits without heavy capital investments or the challenges of rehabbing and property management.
Wholesaling houses has emerged as a popular entry point for those new to the realm of real estate investing. With limited capital or desire to take on the responsibilities of property management, many turn to wholesaling as a method to dip their toes in the industry.
As stated above, this strategy involves facilitating a transaction between a property seller and a buyer, making a profit from the difference in agreed prices.
Here's a step-by-step guide to help you understand how wholesaling houses works:
Market Analysis & Research
Scouting for Properties
Assessing the Deal
Engage with the Seller
Reeling in the Buyer
Finalize the Transaction
Rinse & Repeat
First thing first — understanding the terrain. Kick-start your journey by understanding the local property market. What are the prevailing property prices? Which neighborhoods are hotspots, and where are the upcoming zones?
The art of successfully wholesaling a property stems from finding hidden gems. Your objective is to spot properties that are listed below their market value. This often means looking for distressed properties or those owned by sellers in urgent need to liquidate assets.
There are many ways to find potential properties for wholesaling so use the varied resources at your disposal from MLS (Multiple Listing Service) to online real estate auction sites, social media platforms, foreclosure lists, and good old networking.
Next, run the numbers. A critical step, ensure that the property you're eyeing offers a lucrative deal. This means determining its fair market value, estimating repair costs, and calculating its after-repair-value. This helps in defining your Maximum Allowable Offer (MAO).
Approach the property seller, introduce yourself as a real estate wholesaler, and articulate how the deal would work. Transparency is key here.
If the seller is interested, move ahead to get the property under a legally binding contract. The contract should have an assignment clause, allowing you to transfer the contract to another party. Including a contingency clause to back out if a buyer isn’t found is also advisable.
Step five is about marketing the contract. With the contract in your possession, it’s time to present it to potential buyers. Networking plays a crucial role here. Reaching out to real estate agents, local property investors, or even advertising online can land you a potential buyer.
Once a buyer is identified, the contract you hold is reassigned to them. The buyer now directly closes the deal with the original property seller.
The difference between your contracted price and the price the buyer agrees to pay becomes your profit in the transaction.
And now, on to the next! With one deal under your belt, use the experience and your growing network to find and facilitate more deals.
Remember, while the process might sound systematic, real-life scenarios bring their own set of challenges. Market understanding, negotiation skills, a good network, and a dash of persistence can significantly enhance your success in the world of wholesaling houses.
The world of real estate investing is vast, multifaceted, and filled with various avenues for potential investors. Just as every investment method, wholesaling houses comes with its own set of advantages and disadvantages.
Before diving headfirst into wholesaling, it's crucial to weigh its pros and cons to determine if it aligns with one's financial goals, risk tolerance, and investment acumen:
No cash investment required: Real estate wholesaling does not require cash investment, down payments, credit score reviews, or monthly mortgage payments. That means you avoid saving and financing to get cash investment. These are the major hurdles for people that want to venture into real estate investment.
Quick money: If you get below-market-value investment properties, you get a good return on your investment quickly. In fact, you can make good money within days or months because no renovation is involved.
A great starting point: Real estate wholesaling is a great place to start investing in real estate because it does not require a great credit score or cash investment. You can even do it with little experience because it’s easy to learn and it involves little risk.
No property maintenance and management involved: With wholesaling, you don’t have to endure the hassles of property repairs and management. These are passed on to the buyer.
Real estate wholesaling has disadvantages too. Here are some of them:
No regular income generated: To get paid while wholesaling houses, you need to keep generating deals consistently. When a house is wholesaled, it no longer generates income for you as an investor.
It’s not effortless: Yes, it may be a quicker and easier way of making money for a real estate investor. However, it requires a comparative analysis of the market and finding houses for sale below the market value. Getting buyers also requires networking and effort.
Wholesaling is a great way to invest in real estate. However, it has pros and cons that should be considered when making the decision to venture into it or not.
To better grasp the concept of real estate wholesaling, let’s walk through a practical example.
Imagine a neighborhood where many of the properties are well-maintained and have a market value of around $200,000. However, there's one particular house that has seen better days. The owner, Mrs. Smith, inherited the house from her late uncle. Since inheriting the property, she hasn’t had the funds or inclination to maintain it, and it has fallen into a state of disrepair.
Mrs. Smith has been thinking of selling the property but believes that she can't get a decent price due to its condition. At this point, she has received a few low-ball offers, but nothing that piqued her interest.
Enter Jack, the real estate wholesaler. Jack is always on the lookout for distressed properties and potential deals. He approaches Mrs. Smith with an offer to put the house under contract for $160,000. Jack believes that, with some renovations, the property could be brought up to the market value of its neighbors.
After some negotiation, Mrs. Smith and Jack agree to the terms, and the house is put under contract for $160,000. Jack immediately starts leveraging his network of investors and property flippers. Within a week, he finds an investor, Mr. Thompson, who's keen on buying properties to renovate and resell.
Jack offers the contract to Mr. Thompson for $180,000, citing the potential value of the property post-renovation. Recognizing a good deal, Mr. Thompson agrees. The deal closes, with Mrs. Smith receiving her $160,000, and Jack pocketing a cool $20,000 in profit without ever actually buying the property.
This example highlights the role a wholesaler plays in bridging the gap between homeowners who want to sell but might not know how to get the best deal, and investors looking for lucrative opportunities. Jack's expertise and network allowed him to find a win-win solution for both Mrs. Smith and Mr. Thompson, while also making a tidy sum for his efforts.
Different real estate investors implement different investment strategies. The goal is to use the simplest methods to make more money in their real estate investing. Essentially, there are different tactics and levels of flipping houses through wholesaling. Once you venture into the real estate wholesaling industry, you can wholesale different types of properties. These include:
Single-Family Houses: Since most people know the dynamic of single-family houses; they form a great and straightforward niche for wholesaling. Some of the properties in this category include fourplexes, triplexes, and duplexes.
Condos and Townhomes: Condos and townhomes are individual title units. This makes it easier to wholesale and flip them. In fact, their wholesaling mechanics are similar to those of single-family houses.
Mobile Homes: Some people overlook mobile homes when investing in real estate. However, these can be profitable just like other properties. You can wholesale both new and used mobile homes as well as mobile home parks. The affordability factor creates a great resale market for mobile homes despite their limited financing.
Apartment Buildings: New real estate investors can be discouraged from investing in apartment buildings due to their size, unit number, and dollar amounts. However, their mechanics are similar to those of single-family houses. Sellers, buyers, and financing can be different depending on price and size but this doesn’t have to make wholesaling apartment buildings complicated. Funds and savvy investors wholesale apartment buildings by getting the right connections and prices.
Commercial Real Estate: Commercial real estate includes office buildings, warehouses, retail malls, and mixed-use buildings. These are contracted at low prices and flipped to other investors. The new investors can operate them to generate cash flow, renovate and then reposition them, get new tenants, and flip them. Commercial real estate wholesaling is largely about connections and prices.
Property Rights: Properties can be split up into different rights. This helps in turning assets into different ways of profiting. For instance, an investor can lease land and then sell off mineral and oil rights. They can also auction air rights. Timber and access rights can also have value.
Land & Lots: Vacant land and lots can be wholesaled too. These include individual parking lots, infill lots, tear-down buildings, as well as large acreage lands. These properties are easy to wholesale, reposition, and market.
Basically, there are different types of properties that you can wholesale. As long as you know the right thing to do, have the right network, are creative, and have an open mind, there are many opportunities you can explore.
Wholesaling is a concept where an investor or real estate wholesaler finds a deeply discounted property, puts it under a contract, and assigns the rights to the contract to an end investor or takes advantage of double closing to get a closing fee. Typically, wholesaling a house does not require renovation.
Flipping on the other hand is a concept where a real estate investor buys a property at a discounted price, adds value to it through strategic repairs, and then resells it at a profit.
When a property is sold to a seasoned investor, fewer people are involved in a wholesale deal. You also don’t have to worry about contractor management, contractor paperwork, time management, appraisals, budgets, inspections, and market risks among other factors, as you would with flipping.
Nevertheless, wholesaling can mean giving up a lion’s share when it comes to profits. That’s because if you buy the property at a discounted price and renovate it, you can get a much higher profit than when you sell it without repairs. However, wholesaling is quicker especially when a property is sold to an experienced investor. What’s more, wholesaling is the best option when you don’t have enough money to buy the house or pay for insurance, utilities, attorney fees, closing costs, and taxes.
In most cases, you don’t need a license to wholesale houses. But, each state regulates real estate brokerage on its own terms. Therefore, there are definitions of the activities that require licenses in each state. Licensing codes have a lot of ambiguity, vagueness, and gray areas in some states. These can complicate the issue.
What’s more, if your real estate business practices and techniques vary beyond the real estate wholesaling scope, it might not be clear how your state authorities will view it. Nevertheless, there are several benefits of acquiring a real estate license when interested in the wholesaling business.
For instance, this license gives an investor access to multiple listing services which is a great property leads source. It can also open you up to networking opportunities. These can be quite helpful over the years.
Whether wholesale real estate investing is ideal for you as a beginner or not will largely depend on what you are interested in. For instance, wholesale real estate investing is ideal for you if you want to venture into real estate but you don’t have the financial means. It’s also good for you if you have an eye for properties that are considered distressed and great negotiation skills. When done correctly, wholesaling real estate takes time to master but the rewards are significant.
Essentially, you should conduct some research and locate experienced real estate wholesalers to advise you. Also, invest time in locating motivated sellers and distressed properties. You should also familiarize yourself with wholesaling contracts.
If you’re looking for a step-by-step process to help you start and grow your wholesaling business without spending a dollar in marketing, check out our brand-new free training and start scaling your real estate business today!
Yes. Real estate wholesaling entails contracting sellers to buy discounted properties and re-marketing them at higher prices, assigning contracts to new buyers before closing, and never taking title. A wholesale makes a spread from the price contracted originally and the amount a new buyer pays or a fixed fee.
For a fix and flip property, a wholesaler sells the opportunity to buy a property without taking title. The wholesaler gets an assignment fee just for being an intermediary. Nevertheless, it’s important to have your contracts reviewed by an experienced real estate lawyer to ensure that assignment contingencies are included and escrow funds held.
Wholesaling houses is a multifaceted real estate strategy that comes with its fair share of intricacies. It's only natural for both beginners and experienced individuals to have questions about the process, legality, profitability, and challenges involved.
Let’s address some of the most common inquiries to give you a clearer understanding of this real estate endeavor:
In general, wholesaling properties is legal. That’s because it entails locating a distressed property and making an offer for it. The offer is contingent on selling the property to another investor. After purchasing the property, the wholesale real estate deal is complete.
But, there are several components of wholesaling houses that you should know. Each state has its own rules and regulations. Therefore, it’s advisable to seek advice from experienced real estate wholesalers before venturing into this business. Talk to experienced real estate investors and a real estate attorney because there are grey areas that you should know.
The assignment aspect of wholesaling in particular is surrounded by controversy. This is the part where the wholesaler gets a contract for a property before selling it to a buyer to get an assignment fee.
Some people think that this is illegal since it is brokering real estate license-free. However, wholesaling real estate is legal as long as it’s done right. But just like with any other exit strategy, investors must follow the law.
Essentially, the wholesaler should have a bilateral contract with the seller. This contract should state that the wholesaler is getting equitable interest. The wholesaler should also prove that they intend to buy by providing a funds letter as their proof. After acquiring the property under contract, the wholesaler can now find a buyer.
When done right, real estate wholesaling is worth the resources invested in it. In fact, it’s a great way to venture into real estate investing. Wholesaling is diverse and this makes it a lucrative addition to a real estate business.
Wholesale deals are about finding motivated sellers ready to sell their rights and negotiate on their properties. You then find buyers that want to buy those properties at markups of your choosing. Upon closing the deals, you sell to investors at higher prices.
Original property sellers are happy because wholesalers get them out of bad situations. Wholesalers are also happy because they get properties and sell them risk-free and at a profit. End investors are happy because they get properties without marketing. They also make more money after rehabilitating them.
Basically, if you venture into real estate wholesaling and manage to make between $5,000 and $10,000, with every deal, you will agree that real estate wholesaling is worth it. That’s because you invest a relatively low amount and reap big.
Nobody gets into real estate wholesaling for fun. Real estate wholesalers work hard because they know they can make good money from wholesaling and flipping houses. But, defining a wholesale fee that each wholesaler makes is not easy. However, elite wholesalers know how to find good deals and make good money from their work.
Generally, most wholesalers focus on making at least $10,000 per deal. Some can make much more than $10,000 per deal! The great thing about real estate wholesaling is that you can make a good amount of money with little work and effort. In fact, you can do 2 or 3 wholesale house deals each month while working at it part-time. Essentially, you don’t have to be a full-time wholesaler to make good money.
The most important thing is to find a deal that will make you money. Look for a house that's below the market value and purchase it with cash. Some wholesalers do not rehab the properties they buy. Instead, they leave the work to the real estate investors they flip their deals to. This enables them to earn more from real estate wholesaling.
A real estate wholesaler gets a house under contract at a low price so that they can wholesale it and make a profit because the owner doesn’t know the accurate value of the property. The ethical question is whether the wholesaler operates ethically when they convince the seller to sell their property at a very cheap price.
The wholesaler knows that the seller is misinformed or unaware of the actual value of their property in the market and that’s why they agree to sell it at a lower price.
However, these investors argue that as long as sellers are happy with the amount offered, there is no ethical issue with a wholesale deal. What’s more, real estate wholesalers help motivated sellers get out of unpleasant situations in most cases.
Yes, wholesaling houses is a legit investment strategy that allows anyone to earn sizable checks without purchasing property themselves. But you have to be careful to avoid getting into legal trouble.
Wholesaling is legal everywhere in the country, but your local state or county may have specific laws relating to the practice of wholesaling that you should review before getting started.
Also, be honest and upfront when approaching buyers and sellers, so you aren't accused of being deceptive. Wholesaling is a legit strategy, although you'll have to be patient and disciplined if you want to make money doing it.
The real estate landscape is ever-evolving, and with each year, new challenges and opportunities arise. In 2023, while the market may present its unique uncertainties, wholesaling remains a viable strategy.
Given the fluctuating property values and a rising number of motivated sellers, wholesalers play a pivotal role in connecting such sellers with potential investors. As long as you're aligning with market demands, conducting diligent research, and building a strong network, wholesaling can prove to be a profitable endeavor. It's essential, however, to maintain integrity and offer genuine value to both sellers and buyers to ensure sustained success in this field.
In real estate, virtual wholesaling is simply wholesale real estate that is done via electronic means. It involves the purchase and sale of properties through online references, computers, smartphones, and fax machines. What makes virtual wholesaling advantageous is the fact that investors can spread efforts across different markets. This maximizes their return on time & their investments.
When it comes to real estate wholesaling, finding a cash buyer that has the right means to purchase the property is the most difficult part. Reverse wholesaling is the concept of getting this hard step out of the way before you start the search for a good property. That means you find a buyer before you find a property.
Investors that start by finding cash buyers do not feel pressured by the contract terms. Essentially, they do not face deadlines for closing in on deals. That way, they avoid paying out of their pockets or being responsible for buying houses they get under contract.
Distressed houses are the best to wholesale. That’s because they are easy to buy under the market value. Essentially, a distressed off-market property is in disrepair or property whose owner wants to sell quickly. Finding such properties enables wholesalers to sell a house under contract at a price higher than what they used to put it under a contract.
What appeals to most people in real estate wholesaling is the low capital required. Therefore, those new to this form of investing look for inexpensive or free ways of locating distressed properties. However, seasoned investors have other means of locating distressed properties.
Some of the major places to find houses to wholesale include:
Online real estate websites
Real estate wholesale groups
Property finders websites
Some wholesalers use other methods to find properties to wholesale including placing bandit signs, working with a real estate agent whose specialty is investment properties, and mailing flyers.
As a wholesaler, you'll have to develop a unique strategy for finding leads and getting properties under contract. But here are the basic steps you should follow.
Find A Motivated Seller: The first step is to find motivated seller leads who may be willing to sell quickly and at a discount. There are various ways you can locate property owners looking to move quickly. You can drive around your neighborhood looking for run-down houses and then check public records to find the property owner's information. Or you can post bandit signs or ads on Craigslist. You'll want to target sellers who want to close quickly either because they're experiencing financial difficulties or going through a life event that requires them to move quickly.
Make Them An Offer: Next, you'll make them an offer. When negotiating, you'll want them to agree to the lowest price possible so you can sell it to an investor and still earn a decent fee. Most flippers use the 70% rule when looking for a deal, meaning they will pay up to 70% of the home's after-repair value. So, if the property is worth $250,000 in good condition, try to get the seller to agree to a price below $175,000, so you can pocket the difference. It's also wise to build an extensive buyers list before making an offer so you already know what investors may be willing to pay.
Have Them Sign A Wholesale Contract: After accepting your offer, secure the deal by having the seller sign a wholesale contract. This could be a standard real estate agreement with an assignment clause or a wholesale assignment contract, bypassing property closure. While most motivated sellers don't demand earnest money, you might request it from your end buyer for commitment. Always consider seeking legal advice to ensure the contract's legitimacy.
A wholesale deal entails having a wholesaler or real estate investor acting as a middleman between a property buyer and a property seller. The wholesaler finds a cheap property and sells it quickly to make a profit. A real estate wholesaler puts a house under contract and sells the contract or assigns it to a buyer to make a profit.
Thus, finding a person to assign or sell the contract to and make a profit is the exit strategy in wholesaling. The strategy saves the investor time and it’s a low-risk approach. Many property investors look for real estate wholesalers because they locate profitable properties faster.
Finding a cash buyer should be done quickly because the contract for the property has a settlement date that should be adhered to. But, when starting out, a real estate wholesaler might not have a buyers list. This necessitates finding them.
Some of the ways to find cash buyers for wholesale real estate deals include:
Find Cash Buyers now in one minute or less using my Google Ninja Trick!
Advertising properties on websites like Zillow and Craigslist.
Distributing flyers with information on the property in the neighborhood.
E-mailing property information to the investors you come across in networking events.
When contacted by buyers, save their contact information and names even if they do not buy the property. Come up with a spreadsheet with the contact information of potential buyers and use it in the future to share details of the properties you will want to wholesale.
Check out this quick video that talks about how you can find cash buyers for free!
A wholesale real estate contract stipulates how the property will be purchased from its owner and assigned to an investor before the property is actually bought. The reason for assigning a wholesale real estate contract for houses is to minimize upfront costs for wholesalers when purchasing properties.
A wholesaler uses their contract in order to include clauses and language that benefits them. For instance, a wholesaler can include a clause that gives them an out in the event that they do not sell the house. The clause states that, if the wholesaler hasn’t found a partner or a buyer as worded by the contract, they are not obliged to buy the property. This clause eliminates the need or risk of raising money to buy the property if they do not find a buyer.
Another clause entails property assigning. This clause says that the investor can wholesale the house to any business or anyone without informing the seller. This means the wholesaler is allowed to sell the property contract without putting out funds to buy the house first.
Generally, it’s advisable that you read and understand the contract before you sign it. If you have questions or if there are clauses you don’t understand, consult your lawyer.
A wholesale real estate investment company finds great deals on distressed properties, put the properties under contract, and then assigns or sells the right to those contracts to end buyers. The end buyers are usually investors in real estate.
In simple terms, a wholesale real estate company executes contracts with property sellers, markets contract to properties to potential buyers and then assigns those contracts to buyers. The profit made by the wholesale real estate firm is known as the assignment fee.
This is the difference between the price contracted with the original seller and the amount that the end property buyer pays. Profit potential in the real estate wholesale industry is massive when it comes to servicing the real estate investors’ needs. That’s because investors are always in search for high-equity properties.
Most real estate investors have tight schedules managing their fix and flip projects as well as rental properties. Thus, they may not have time to find the properties to invest in. This increases wholesale properties and real estate wholesaler services demand.
Yes. A wholesaler can use a real estate agent to wholesale an MLS property. Acquiring and selling deals via a realtor or MLS can work when a real estate wholesaler finds a good match.
Essentially, you should start by finding the right real estate agent that needs business, is open to the idea of working together, appreciating commissions, and being loyal. Once you have found an ideal partner agent, flipping houses will realize that negotiating prices for flipping houses in exchange for higher business volume and making even one percent per deal will be easier.
Wholesaling a house with a realtor has the following benefits:
Liability protection because the realtor acts as the bulletproof vest of the wholesaler.
You save money because you hire a realtor and pay them based on performance instead of hiring a virtual assistants team to find and evaluate deals.
Realtors do the work of finding and evaluating deals, sending offers, cranking out marketing, and negotiating. This gives wholesalers free time and priceless peace of mind.
The most important thing is to find the right realtor to work with. You can attend our free online workshop on how we've been wholesaling houses for years from the MLS!
Reading top-rated books on wholesaling real estate is a great way to ensure your continual growth. These books will expand your real estate wholesaling knowledge, change how you perceive wholesaling real estate, and help you focus on a particular niche. There are many books on wholesaling real estate but here are some of the best ones.
The Book on Investing In Real Estate with No (and Low) Money Down by Brandon Turner
Building Wealth One House at a Time by John Schaub
The E-Myth Real Estate Investor by Michael Gerber
The Real Estate Wholesale Bible by Than Merrill
The Art of Wholesaling Properties: How to Buy and Sell Real Estate by Aram Shah and Alex Virelles
Whether you are venturing into wholesaling real estate or you’ve already completed the first deals, these books will boost your industry knowledge, confidence, and profits.
The best wholesale real estate course for wholesaling houses teaches the learner how to get started and excel in real estate wholesaling. It simplifies wholesaling real estate by showing the learner what real estate wholesaling is, how it works, as well as how to get started and excel.
The Pro Wholesaler VIP Program is the best wholesale real estate course. It focuses on helping learners start hyper-profitable wholesaling businesses faster. This course provides a fun, fast, and convenient way to learn the best ways to grow a real estate wholesaling venture.
Wholesaling houses is a short-term real estate investment strategy to earn decent money, quickly & efficiently. Even more, you avoid the risk & high cost of buying the property you want to wholesale.
However, the journey entails a learning curve—mastering the art of finding distressed properties, honing negotiation skills, and finalizing lucrative deals is crucial.
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