How To Wholesale Real Estate In Florida: Step-By-Step (2025)

In this article, you’ll learn the step-by-step process of wholesaling real estate in Florida, whether you’re a seasoned investor or just starting out in the wholesaling business.

• What Is Wholesaling Real Estate?
• Why Wholesale Real Estate In Florida?
• How To Wholesale Real Estate In Florida (8 Steps)
• Is Wholesaling Houses Legal In Florida?
• How Much Do Real Estate Wholesalers Make In Florida?
• Do You Need A License To Wholesale In Florida?
• Can A Realtor Wholesale Property In Florida?
• Is Wholesaling In Florida Easy?
• Final Thoughts On Wholesaling In Florida

With its beautiful weather, beachfront views, and favorable tax rates, Florida has become one of the Nation’s top destination addresses when folks relocate. That demand, along with a strong climate for real estate investing, has made wholesaling real estate in Florida a highly desirable—and often lucrative—venture for many people.

When wholesalers all across the country are making multiple five and six-figures per month flipping contracts on real estate, we hope this article inspires you to take action to change your life with real estate investing and wholesaling.

Ready to take your real estate investing to the next level? Learning how to wholesale real estate in Florida is just the beginning. Schedule a FREE Strategy Session with us to learn how our Ultimate Investor Program can unlock even more opportunities and strategies in the Florida market. We'll also help you tailor an investment strategy that's right for you. Don't miss out—take the next step toward maximizing your investment potential today!

What Is Wholesaling Real Estate?

Popular with new investors, wholesaling real estate is an opportunity to generate wealth in real estate by finding properties—residential, multi-family, or even commercial—and putting them into a contract.

Once you find the wholesale deals, you’ll either sell the contract or complete a double close on the property. This method is a popular example of how to start investing in real estate with no money, as it focuses on leveraging deals rather than upfront capital. While it sounds easy, you are setting yourself up for failure without taking the proper steps.

Why Wholesale Real Estate In Florida

Pros & Cons Of Wholesaling In Florida

For aspiring investors looking to enter the vibrant Florida real estate market, wholesaling can be an exhilarating path to take. It's a strategy that allows individuals to get involved without the significant capital typically associated with property investment.

Pros of Wholesaling in Florida

• Educational Goldmine: Florida's real estate landscape is diverse and multifaceted, making wholesaling here an exceptional learning experience. With a lower risk and less complexity than many other types of transactions, newcomers can gain crucial market insights without heavy financial risk.

• Minimal Financial Entry: Wholesaling in Florida requires little to no upfront capital. You can broker a deal directly with homeowners without needing to invest in property improvements or get tangled in renovation costs, making it financially accessible.

• Profit Potential: In the bustling Florida market, profits from wholesaling are made through an assignment fee when you transfer the contract to a buyer. This fee is often 5-10% of the property's sale price. Additionally, the 'double closing' technique allows you to purchase and quickly flip a property, which can be especially profitable in Florida's fast-moving markets.

Cons of Wholesaling in Florida

• Time Sensitivity: Florida's property market moves quickly, making time a precious commodity in wholesaling. You must find a buyer within the contract's time frame or risk losing the deal. This requires swift, decisive action and a keen understanding of market dynamics.

• Strategic Property Selection: Choosing the right property in Florida is crucial. In any competitive market, selecting a property in a less desirable location may hinder your ability to attract investors. A prime location is a linchpin of a successful wholesale deal in the Sunshine State.

• Buyer Matchmaking: Your goal is to connect with a buyer who's not just willing but eager to invest in Florida's unique market. Investor buyers in Florida have a range of interests, from beachfront properties to urban condos. Identifying the right buyer takes a deep understanding of regional preferences and market trends.

Read Also: How To Invest In Real Estate In Florida: Top Strategies In 2025

Why Wholesale Real Estate In Florida?

Florida offers an abundance of opportunities for those interested in wholesale real estate. According to ATTOM Data Solutions, there are currently 57,000 homes in foreclosure across the state, including 778 bank-owned properties and another 2,667 headed for auction. These numbers highlight the vast potential for finding great deals on distressed properties.

Working with foreclosed homes allows investors to negotiate better wholesale contracts and assignment fees. The high volume of available properties means less competition and more room for negotiation, which can lead to impressive returns on your investments. By learning how to wholesale real estate in Florida, you can capitalize on these opportunities and create a profitable business model.

There’s no reason not to dive into wholesaling in Florida. The state's real estate market is promising, especially for those well-versed in finding and negotiating deals on distressed properties. You can turn these plentiful opportunities into significant profits by mastering the skills needed to wholesale real estate. Whether you're a seasoned investor or just starting, Florida's market offers a promising landscape for success in real estate wholesaling.

Student Success Stories: Aaron

No matter who you are, you can find success wholesaling real estate in Florida! But don't just take out word for it; watch as Peter Soros (Coach at Real Estate Skills) interviews Aaron, a Real Estate Skills student who recently started wholesaling real estate in Florida and closed a deal resulting in a $12,000 net profit!

Here’s the best part: Aaron didn’t need a huge bankroll to start wholesaling in Florida! He successfully was able to wholesale real estate in Florida with the strategies, tools, and support from Real Estate Skills to make it happen.

Watch as Coach Peter unveils Aaron's incredible story about his experiences with the program and investing in real estate for the first time:

• He built a strong connection with the listing agent, even negotiating a double commission—which made the agent eager to work with him again.
• He locked in the deal over the phone and kept things smooth from start to finish.
• Most importantly, he had the backing of our community the whole way through.

At Real Estate Skills, we don’t just teach theory—we hand you the systems, strategies, and support you need to actually close wholesale deals in any market—even Aaron's competitive market in Miami, FL.

Student Success Stories: Mustafa

Another compelling reason to wholesale real estate in Florida is the remarkable success story of our student, Mustafa. Originally from Turkey, Mustafa owned a retail business that suffered greatly due to the turbulent economy. Determined to find a more stable and profitable venture, he joined our Ultimate Investor Program. In just one month, Mustafa closed his first deal, proving the effectiveness of our training and his dedication.

Mustafa's inspiring journey from a struggling business owner to a thriving real estate investor highlights the incredible opportunities in Florida's wholesale market. His success story is a testament to what can be achieved with the right guidance and determination.

Hear Mustafa's story in his testimonial below and discover how you can replicate his success by enrolling in our Ultimate Investor Program. Florida's market is brimming with potential, and with the right tools and support, you can achieve extraordinary results.

How To Wholesale Real Estate In Florida (8 Steps)

There are eight key steps to follow when it comes to wholesale real estate in Florida. Following this path can lead to not only a successful first deal but also the creation of a framework that will allow you to build a profitable wholesaling business for years to come.

Read Also: Wholesaling Real Estate: Step-by-Step PDFs [FREE DOWNLOAD]

Step 1: Learn Florida Real Estate Wholesaling Laws

If you are going to play the game, then you need to know the rules of the game. We’ll cover the laws more in our section “Is it legal to wholesale real estate in Florida?”

The basic premise is that you need to market the contract - not the property - when marketing the property. However, you need to be abreast of Florida’s real estate law.

Step 2: Partner With A Wholesale Mentor

Wholesaling real estate, like anything worth doing, is hard work, but you can cut into that workload by partnering with a wholesale mentor.

This mentor will reduce the number of mistakes you make in the process and help guide you toward successful deals. Don’t fall for every guru that claims to be a wholesale mentor.

Make sure to vet all your candidates by looking at their number of wholesale transactions completed and their knowledge of your local market. Also, think about what you expect from a mentor and what a mentor can expect from you.

The goal is for them to educate you on their investment strategy and not to provide you with the investment opportunity directly. A successful mentor can shorten the learning curve in wholesaling real estate and be worth their weight in gold.

Read Also: The Pros & Cons Of Wholesaling Real Estate: An Investor's Guide

Step 3: Understand The Florida Real Estate Market & Lingo

As you find those real estate mentors, learn more about the market and terminology used in the Florida real estate market. Be prepared to use the words and terms that investors and real estate agents use when analyzing the market. Some of the key ones will include:

• After-Repair Value (or market value): The value that a property will sell for when rehab work is complete. Value is created by comps in the local market, and the closer and more similar to the subject property, the better.
• Assignment: The transfer of a contract from one person to another, usually for cash considerations.
• Capitalization Rate (or Cap Rate): The amount of the real estate value that the income will make up. Take the net rents on the property and divide them by the purchase price.
• Closing Costs: Every transaction will have closing costs associated with it, even if there are no agents involved in the transaction. These can include transfer taxes, title searches, legal fees, and of course real estate commissions if applicable.
• Comparables (or comps): Local properties that have sold in a recent period and are similar to the subject property. The more similar, closer, and most recently the better. Utilize this information to create your After-Repair Value.
• Foreclosure: Homeowners who are behind on their mortgage and the process the mortgageholder goes through to remove them from the home.
• Legal Title: The person who owns the property can transfer the property. Usually, the property owner, but only when it is free and clear to have a 100% equitable title.
• Real Estate Investor: People who are buying real estate to rehab it or rent it out. Usually, your end buyer is in a wholesale transaction.
• Rehab Cost: What will it cost the investor to have the property ready to rent? Be realistic and keep your net rent amount in mind when evaluating costs. Don’t use high-end rent prices and builder-grade rehab costs. You’ll lose the confidence of your investors and, eventually, your business.

This is just a sample of possible real estate terms you’ll need to know.

Read Also: Best Places To Buy Rental Property In Florida For 2025

*Before we continue our guide, be sure to watch our video on the 10 BEST States To Wholesale Real Estate! Learn why Florida made our top 10 list!

Covering the entire span of the country, we delve into what sets each of these states apart, creating a perfect environment for wholesalers and real estate investors.

Want more real estate videos? Be sure to visit our YouTube channel, here!

Step 4 - Build A Cash Buyer List

This is where it begins to get fun for most people. Get out to networking events and meet new potential investors. There are a lot of people out there who don’t want to do the groundwork but want to own real estate.

They have the cash, you find the deal, and together, the magic happens. Why build this list before you find the property?

First, the moment you put that property into contract, your clock starts ticking towards closing, and you don’t want to lose a deal because you couldn’t find a buyer.

Second, it will help you find the property that your investors are looking for. You could find the sweetest single-family home to wholesale in Florida, but if your investors are all multi-family focused, you’ll be out of luck when trying to assign the contract or double close.

*You can also check out this quick video below that talks about how to find cash buyers online for free!

Read Also: [FREE SCRIPT] How To Talk To Cash Buyers & Find Their Buying Criteria

Step 5 - Find Motivated Sellers & Distressed Properties

Now, the fun part begins: finding that distressed property. The key is to find people that have a higher motivation than the money—for the divorcing couple, it is the desire for separation; for the family that lost a member, it is moving through the grieving process and closing the estate; or for the person who lost their job, it is getting off the house debt.

The easiest market to find is those behind on their mortgage and facing foreclosure. Look for the pre-foreclosure filings at the local courthouses and begin calling and working on them. As part of your research, be sure to include a title search to find potential lien holders on the property.

Read Also: How To Get MLS Access In Florida

Step 6 - Put Properties Into Contract

You’ve identified a property and are ready to start working to put the property into a contract. How much should you offer on the property?

When wholesaling Florida real estate, you need to focus on the math and do your due diligence by looking at the after-repair value (ARV), estimating repair costs, and using the maximum allowable offer (MAO) formula when making a purchase.

Before you determine your MAO, let's look at how to lock in that property.

Watch this video to learn how to confidently fill out real estate contracts and secure your deal.

If you don’t have contractor experience, make friends with one fast and take them to inspect the property with you to provide you with a reasonable repair cost figure. It might sound like a good idea to understate the repair amounts to make the deal look sweeter to investors; however, they’ll have their own contractors giving them their repair amount values. Vary by too much, and the investor will lose faith in your numbers and your ability as a Florida wholesale specialist.

The Maximum-Allowable Offer Formula is great, but like everything else, you need strong numbers. A common calculation is to take the after-repair value times 70% for your base number. Then subtract fixed costs, real estate purchase price, investor’s profit, and your assignment fee.

Make sure you have a contract that allows you to assign the property, and that does have a substantial deposit – usually 1% of the purchase price or at least $500 – attached to it. It is a requirement in Florida that all contracts have a deposit attached to them.

And don’t underestimate the concept of wholetailing. This is a combination of flipping houses and wholesaling, where you purchase the property with hard money or cash, make minimal improvements to clean up the house, and then sell the property on the market to another investor.

The most important thing before signing any contract is to have an exit strategy for every real estate deal you conduct.

Read Also: Wholesale Real Estate Contracts: Download FREE PDF Templates

Step 7 - Assign The Contract To A Cash Buyer

That property is now under contract, and you have a determined number of days to get the contract assigned before either walking away or buying this property yourself. Go to the cash buyers list you established earlier and start shopping this property to the highest bidder. Work with your mentor to generate an assignment fee that covers your expenses while also keeping the contract’s price within reason for the investor.

The investor purchasing the property will likely determine whether you conduct an assignment of contract to the cash buyer or create a separate contract with the new buyer. The easiest, quickest, and most profitable way is to assign the contract to the new buyer and allow them to proceed to close.

However, sometimes it is required that you conduct a simultaneous closing - or double closing - in which you settle the initial contract purchase and then resell the property to the fix-and-flip or rental property investor.

Step 8 - Close The Deal & Collect The Assignment Fee

You’ve put in a lot of hard work. Now is the time you get to close the deal and collect the assignment fee you earned. Whether it be an assigned closing or you have two closings, you now get paid for all the hard work and effort you put into the transaction.

Is Wholesaling Real Estate Legal In Florida?

Yes, wholesaling houses is perfectly legal in the Sunshine State. Florida, like many other states, does not require wholesalers to have a real estate license as long as they follow the established guidelines when wholesaling Florida real estate.

Florida Wholesale Real Estate Laws

Florida Statute Chapter 475 is the section that covers the transfer of real property and outlines the requirement for who must have a real estate license.

The most important thing for wholesalers to remember is that they can only market the contract and get paid for the sale of the contract. Only a licensed real estate agent can be paid a commission in the real property sale.

Read Also: Is Wholesaling Real Estate Legal In Florida?

How Much Do Real Estate Wholesalers Make In Florida?

The income opportunities in Florida are endless when it comes to wholesaling real estate. With an average assignment fee of $10,000 - $15,000, it doesn’t take long to make $100,000 in gross assignment fees in a year!

As a new wholesaler, it will take time to build up to these returns. There will be missteps along the way, and it will take time to get your process ironed out, but once you have the systems in place, you can begin seeing a return for your hard work.

To shortcut your path to achieving the highest income with real estate wholesaling, make sure you are educated and receive extensive wholesale real estate training.

Do You Need A License To Wholesale In Florida?

The short answer is no; you do not need a license to wholesale real estate in Florida.

The longer answer is that as long as you stay within the parameters of the license law, you don’t need to have a license. The key is to always market the contract - not the property - when marketing your wholesaling opportunities.

How To Wholesale Real Estate In Orlando, Florida

With its internationally known theme parks, Orlando, Florida has become a key home to many looking for wholesale real estate. The market is competitive, but there are opportunities to still be found in this market.

While the wholesaling process is virtually the same throughout the state, look to these prominent organizations in the local real estate market for some of the trends in the Orlando property scene.

• National Association of REALTORS
• Florida REALTORS
• Orlando Regional REALTOR Association
• East Polk County Association of REALTORS

How To Wholesale In South Florida

With its booming population, South Florida is a hotbed for those moving, and there are still opportunities to become a successful wholesaler in the region.

While the rules are similar to those of other parts of the state, information can still be learned by reviewing the local realtor boards.

• Florida Keys Board of REALTORS
• Key West Association of REALTORS
• Miami REALTORS
• Ocala / Marion County Association of REALTORS

Can A Realtor Wholesale Property In Florida?

A Realtor can absolutely wholesale properties in Florida. Licensed wholesalers even have advantages over non-agents when it comes to having access to distressed owners and properties.

In addition, a licensed realtor has the opportunity to market the property in traditional methods as a possible exit strategy if wholesaling doesn’t work out as intended.

Read Also: How To Find Off-Market Properties In Florida (6 Methods)

Is Wholesaling In Florida Easy?

Like everything in life that is worth doing, it isn’t easy to wholesale real estate in Florida. However, there are lots of ways to make it easier on yourself.

Hire a mentor or coach, and complete the proper training like Real Estate Skills offers through the Pro Wholesaler VIP Program, the most comprehensive real estate wholesaling program available today.

Final Thoughts On Wholesaling Real Estate In Florida

While wholesaling real estate in Florida is not easy it can be a very lucrative business model if done right. Learning the skills to wholesale real estate virtually or at a local level can help you chart your own path to financial independence and gain time freedom.

When so many other real estate businesses require substantial start-up capital and have long sales cycles, for many, wholesaling real estate provides a perfect business model that is lean, quick, fun, and, most important of all, profitable.

We hope this article has inspired you to take action to get out there and wholesale your first or next Florida property!

Ready to take your real estate investing to the next level? Learning how to wholesale real estate in Florida is just the beginning. Watch our Free Real Estate Investor Training to learn how our Ultimate Investor Program can unlock even more opportunities and strategies in the Florida market. Don't miss out—take the next step toward maximizing your investment potential today!

*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.