Is Wholesaling Real Estate Legal In Wisconsin? A 2025 Guide For Investors

Real estate wholesaling is often an individual's first entry into real estate investing. This strategy offers a viable option to sell a property without having to purchase the property first. Real estate wholesalers in Wisconsin search for properties priced below market value (which may be available for a host of reasons), and they choose to flip the real estate for a profit without the need to renovate or the need for large sums of money.

But is wholesaling real estate legal in Wisconsin? Let's dive into this particular exit strategy and explore everything there is to know about this exciting investment opportunity, including:

• What Is Real Estate Wholesaling?
• What Do You Need To Know About Wholesaling In Wisconsin?
• Is Wholesaling Real Estate Legal In Wisconsin?
• What Are The Wholesaling Laws In Wisconsin?
• Do You Need A Real Estate License To Wholesale In Wisconsin?
• Is Co-Wholesaling Real Estate Legal In Wisconsin?
• Is Reverse Wholesaling Real Estate Legal In Wisconsin?
• Wisconsin Wholesale Real Estate Contract
• Final Thoughts

Ready to Take the Next Step in Real Estate Investing? Join our FREE live webinar and discover the proven strategies to build lasting wealth through real estate.

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*Before we begin our guide on whether wholesaling real estate is legal in Wisconsin, we invite you to view our video on How To Wholesale Real Estate Step by Step (IN 21 DAYS OR LESS)!

Host and CEO of Real Estate Skills, Alex Martinez, provides a comprehensive, step-by-step guide for beginners to start wholesaling real estate!

What Is Real Estate Wholesaling?

Real estate wholesaling is a strategy in the real estate investment sphere where an individual contracts to buy a property and then sells the right to purchase it to another buyer for a higher price before the deal closes. This method allows the wholesaler to earn a profit without actually purchasing the property or undertaking renovations, which begs the question: Is wholesaling real estate legal in Wisconsin? If for nothing else, it's a popular option for those looking to enter the real estate market with limited capital or those seeking to avoid the risks associated with property ownership and management. Here are the three most popular strategies used in real estate wholesaling:

• Contract Assignment: Contract assignment is the simplest form of real estate wholesaling. In this strategy, the wholesaler signs a contract with the seller to transfer the purchase rights to another buyer. The wholesaler finds a buyer willing to purchase the property at a higher price than the price agreed with the seller. The difference between these two prices, minus fees, becomes the wholesaler's profit. The key here is that the wholesaler never owns the property; they simply sell their rights to the purchase agreement.
• Double Closing: Double closing, also known as the simultaneous closing, involves two separate transactions taking place back-to-back. In the first transaction, the wholesaler buys the property from the seller. In the second transaction, which often occurs the same day, the wholesaler sells the property to the end buyer. The advantage of this method is that the wholesaler does not have to disclose how much they paid for the property, as they officially own it for a brief period. However, this strategy involves more costs than contract assignment, as it requires the wholesaler to handle two sets of closing costs and potentially financing fees if they don't have enough capital to cover the initial purchase.
• Wholetailing: Wholetailing is a hybrid between wholesaling and retailing. In this strategy, the wholesaler purchases the property but does very minimal work on it before putting it back on the market. The property is typically in better condition than those usually flipped and requires less capital for repairs, allowing for a quick resale at a higher price. This method combines the lower risk and quick turnaround of wholesaling with the potential for a higher profit margin typically seen when investors learn how to flip houses in Wisconsin because the property is often sold to retail buyers instead of investors.

Each strategy has its own advantages and risks, and the best approach depends on the wholesaler’s goals, resources, and the specific circumstances of the property market in which they operate.

Monthly Updates on Wholesaling Real Estate Laws in Wisconsin

We regularly monitor the legal landscape and market conditions affecting wholesaling real estate in Wisconsin. Here's what's new this month:

• April 2025: No new laws have been passed affecting the legality of wholesaling in Wisconsin.
• Wisconsin’s median home price dropped $1, 003 (+0.322%) month-over-month, possibly creating more opportunities to find motivated sellers.
• Madison and Milwaukee are the top two cities in Wisconsin with the highest demand for off-market real estate deals, offering investors ample opportunities in distressed and undervalued properties.
• Foreclosure Activity Signals Opportunity for Wholesalers: As of this month, Wisconsin currently has 1,446 properties in foreclosure, 155 bank owned properties, and 371 headed for auction. For investors focused on wholesaling real estate in Wisconsin, this creates a growing pool of motivated sellers and distressed properties that could translate into strong off-market deal flow.

We’ll continue to track changes and trends to help you stay compliant and profitable while wholesaling real estate in Wisconsin.

You can also check out our video on Wholesale Real Estate Contracts!

What Do You Need To Know About Wholesaling In Wisconsin?

Before diving into real estate wholesaling in Wisconsin, aspiring investors should equip themselves with solid foundational knowledge to navigate the field successfully. Here are some crucial aspects to consider:

• Understand Local Real Estate Laws: Real estate laws can vary significantly from state to state, and even between counties within the same state. In Wisconsin, it's essential to understand the specific regulations that govern real estate transactions, including those specific to wholesaling. This includes legal requirements for contracts, disclosures, and any licensure needed to act as a wholesaler. Ignorance of these laws can lead to legal penalties, invalidated deals, or other costly issues.
• Familiarize With Popular Wholesaling Strategies: Knowing the most popular wholesaling strategies—such as contract assignment, double closing, and wholetailing—can help investors choose the best approach based on their financial situation and risk tolerance. Each strategy has its own set of benefits and challenges, so understanding the mechanics and potential pitfalls of each is crucial for success.
• Learn Local Market Indicators: Real estate markets vary greatly in terms of price, demand, and the types of properties that are most prevalent. In Wisconsin, market indicators such as average property prices, the pace of sales, inventory levels, and economic factors like employment rates and population growth can significantly influence wholesaling opportunities and risks. Knowledge of these indicators can help investors make informed decisions about when and where to invest.

A great starting point for gathering this information and answering the question, "Is wholesaling real estate legal in Wisconsin?" is through state organizations that govern real estate transactions and dealings. In Wisconsin, potential resources include:

• The Wisconsin REALTORS Association (WRA): Headquartered in Madison, Wisconsin, the WRA is recognized as Wisconsin's leading authority on real estate law and real estate license law. Founded more than 100 years ago, the WRA is one of Wisconsin's professional trade organizations that offers comprehensive real estate and licensing services, including continuing education and a legal hotline (by phone or email) for its members.
• The Greater Milwaukee Association of REALTORS (GMAR): Founded in the early 1890s, the GMAR has more than 3,800 real estate professionals as members. It focuses on supporting real estate professionals through its MLS services, its enforcement of the Code of Ethics, and advocacy in government affairs. The GMAR serves the southeastern portion of Wisconsin, including Milwaukee, Racine County, and Kenosha.
• The REALTORS Association of Northwestern Wisconsin (RANWW): Founded in 1921, the RANWW is headquartered in Eau Claire and serves the largest geographic region in Wisconsin. It covers the areas of Eau Claire, Dunn, Pepin, Sawyer, Chippewa, Washburn, and Rusk counties, plus a number of areas in Bayfield County.
• The REALTORS Association of Northeast Wisconsin (RANW): The RANW is headquartered in Appleton and serves the greater northeastern region of Wisconsin, including Green Bay, Fond du Luc, Oshkosh, and Fox Valley. Its membership exceeds 2,500 real estate professionals.
• The Western Wisconsin REALTORS Association (WWRA): The WWRA is located in Hudson, Wisconsin, and was established to serve members of the real estate profession.

Is Wholesaling Real Estate Legal In Wisconsin?

Yes, it is legal to wholesale real estate in Wisconsin if you remain within the legal boundaries of Wisconsin state law. The key to legally wholesaling real estate in Wisconsin is to assign your rights to purchase a piece of real estate to another buyer (or other real estate investors) without performing the actions of someone who must be licensed as a real estate broker in Wisconsin.

To avoid wholesaling illegally in Wisconsin, potential wholesalers need to understand the actions that require a real estate broker's license in the state as a strategy to avoid breaking the law by brokering without the required real estate license.

The most important consideration is that the wholesaler must NOT have entered into a Wisconsin real estate contract with the only intention of selling the contract (and never intending on closing on the purchase) because this action would constitute the actions of a real estate broker under Wisconsin Law, and thus be considered illegal according to Wisconsin real estate law. [See Wisconsin Statute § 452.03]

To wholesale real estate legally in Wisconsin, you must have a complete understanding of what you can and cannot do with regard to real estate activities. Staying within the defined legal boundaries in Wisconsin makes real estate wholesaling entirely legal and often profitable to those who wholesale Wisconsin real estate.

Read Also: How To Wholesale Real Estate In Wisconsin: Step-By-Step

What Are The Real Estate Wholesaling Laws In Wisconsin?

There is no specific legislation on Wisconsin's books that refers to real estate wholesaling; however, Wisconsin's existing legislation has several laws relating to real estate transactions for which real estate wholesalers should have a full understanding to remain compliant with Wisconsin real estate law.

To wholesale real estate in Wisconsin, you must avoid, through your actions as a non-licensed individual, from acting like a licensed real estate broker, which requires a license by state law. As such, it is important to understand how the state of Wisconsin defines a broker.

A Wisconsin Broker is defined under Wisconsin Statute § 452.01 (2,3).

Wisconsin real estate law further defines the role of a real estate broker by identifying those actions that are not included in the real estate broker's defined role in Wisconsin.

The Wisconsin Real Estate Examining Board (REEB) or the relevant district may have the authority to investigate and ultimately sue anyone performing real estate activities in Wisconsin that require a broker's license to remain within the state's legal boundaries.

The penalties associated with breaking Wisconsin real estate licensing law are defined by Wisconsin Stat. § 452.17. The penalty is noted below:

If you engage in the real estate business (or hold yourself out, even temporarily) as a broker or salesperson without a valid real estate license under Wisconsin law, you may be fined a maximum of $1,000 or imprisoned for no more than six months, or both.

*For in-depth training on real estate investing, Real Estate Skills offers extensive courses to get you ready to make your first investment! Attend our FREE Webinar Training and gain insider knowledge, expert strategies, and essential skills to make the most of every real estate opportunity that comes your way!

Do You Need A Real Estate License To Wholesale In Wisconsin?

No, a real estate wholesaler in Wisconsin does not need a real estate license to accomplish its objectives if its actions do not constitute the activities of a real estate licensee in Wisconsin.

The real estate wholesaler must be the transaction's principal buyer, able to sell their equitable interest in the purchase contract to another buyer before closing. It is quite helpful to become knowledgeable regarding the nuances of buying and selling real estate in Wisconsin. Still, no formal assessment is required if you stay within Wisconsin's legal lanes.

Many real estate investors who successfully wholesale real estate in Wisconsin choose to obtain their real estate license as this improves their understanding of real estate – from a business and legal perspective and offers access to a Multiple Listing Service, which can be a great source of real estate leads and opportunities to network with other professionals in the business.

Avoiding Unlicensed Real Estate Activity in Wholesaling

In Wisconsin, wholesalers must carefully navigate state laws to ensure they are not engaging in unlicensed real estate activity. The Wisconsin Department of Safety and Professional Services (DSPS) regulates real estate transactions, and failure to comply with its guidelines can result in legal consequences. While real estate agents earn commissions for representing buyers and sellers, wholesalers generate income by assigning their contractual rights to an end buyer for a fee.

To legally wholesale in Wisconsin, follow these key guidelines:

• Only market the assignable contract: Wisconsin law prohibits advertising a property unless you own it. You may only market your right to purchase the property, not the property itself.
• Fully disclose your intent to assign: Sellers and buyers must be informed that you are assigning the contract rather than selling the property directly.
• Use a contract that allows assignment: Your purchase agreement should explicitly state that it is assignable to avoid potential disputes.

If you negotiate on behalf of others, collect fees beyond an assignment, or assist in real estate transactions without a license, you may be required to obtain a real estate license to remain compliant in Wisconsin.

Read Also: Wisconsin Real Estate Classes: Wholesaling, Flipping & Licensing

Selling A Property Without A License In Wisconsin

In Wisconsin, only those licensed by the Department of Safety and Professional Services as a real estate agent may collect an earned commission (or anything else of value in lieu of money) from a number of real estate-related activities if they do not hold an interest in the subject property.

Wisconsin Statute § 425.01 (2b) clarifies this legal point as follows:

• A real estate license will not be required for those individuals who may sell or exchange their interest in a property, time-share (etc.) if the individual does NOT establish a defined pattern of sales. This would include most homeowners who wish to sell a property from time to time.

• Wisconsin law defines as presumptive evidence for a pattern of sales or exchanges as one of the following –

  • At least five sales/exchanges over a one-year period.
  • Ten sales/exchanges over a five-year period.

• Additionally, this law applies even if the person involved owns the property or businesses related to the real estate activities.

"If a licensee does act on their own behalf in the purchase/sales of real property, they may not collect an earned commission unless all transaction parties provide written consent," according to Wisconsin Admin. Code § REEB 24.05(2).

Additionally, Wisconsin Admin. Code § REEB 24.05(5) requires a Wisconsin licensee to disclose their license status, along with how they intend to act in the transaction at the earliest of these events –

• The property's first showing,
• Your first contact with the other party or their agent, or,
• Any other form of negotiation.

Wisconsin Stat. § 452.03 notes that no one may engage in the business of real estate as an occupation – or advertise as a licensed real estate salesperson or broker without a valid real estate license issued by the DSPS.

Is Co-Wholesaling Real Estate Legal In Wisconsin?

Co-wholesaling real estate is legal in Wisconsin because the same laws governing traditional wholesaling also govern this particular strategy. As its name implies, co-wholesaling refers to one or more real estate wholesalers working together to close the wholesale deal as a team. A co-wholesaling partnership can be an ongoing relationship between real estate investors or a one-time joint venture (discussed below) that benefits each party involved.

When entering into a business deal or legal contract, it is prudent to vet any potential business partner thoroughly to ensure you proactively protect your interests. It is often smart to consult a seasoned real estate attorney with significant knowledge and experience in the local real estate market.

Co-wholesaling, like its sister strategy of wholesaling properties, is a legal maneuver if the real estate wholesalers' actions remain within the legal confines determined by Wisconsin state law.

It is noted that real estate wholesalers walk a fine line with regard to avoiding the actions of a broker, which requires a license in Wisconsin. To ensure you stay within Wisconsin real estate law, be sure to:

• Have a strong familiarity with Wisconsin and local real estate laws, including required disclosures and disclaimers.
• Be certain to use industry-approved disclosure agreements.
• Use a joint venture agreement – which reduces the obligations to writing within a contract between those who wish to do business together without formalizing a partnership as a newly defined legal entity.

Read Also: The Pros & Cons Of Wholesaling Real Estate: An Investor's Guide

Is Reverse Wholesaling Real Estate Legal In Wisconsin?

Yes, like traditional wholesaling and co-wholesaling, reverse wholesaling is legal in Wisconsin if the parties to the contract stay within Wisconsin's defined legal limits.

The primary difference between traditional and reverse real estate wholesaling is that reverse wholesaling reverses or changes the order of the steps required to complete a real estate wholesale transaction. Reverse wholesalers first find the end buyer and then the property to meet that buyer's need.

A reverse wholesaler then completes the transaction using one of three primary exit strategies –

• Use an assignment of contract
• Execute a Buy/Sell Strategy
• Execute a Double Closing

  Using the reverse wholesaling strategy offers several benefits, as follows –

  • Builds long-term relationships with lenders in the private money market, ultimately improving and streamlining the lending process when wholesaling investment properties.
  • Builds long-term relationships with cash buyers and investors who are ready to move.

  In fact, many buyers and wholesalers work together on multiple deals as they begin to get to know each other's skills and abilities and develop a professional relationship that helps them reach their real estate investing goals.

  Wisconsin Wholesale Real Estate Contract

  If you are considering buying or selling wholesale properties in Wisconsin, a couple of important forms must be finalized to complete the real estate transaction: The Wisconsin Residential Purchase and Sale Agreement (a nine-page contract) or the Commercial Real Estate Purchase Agreement (a fourteen-page contract).

  

  The WB-11 Residential Offer To Purchase contract is an agreement that's approved by the Wisconsin Real Estate Examining Board. Last updated in 2020, it's referred to as the WB-11 and is commonly used by Realtors in Wisconsin.

  

  Contracts are legally enforceable documents that define the terms of the deal and engages your right to buy/sell real property to another individual. A purchase agreement or contract of sale will include –

  • A legal description of the property.
  • The amount of earnest money that has been given by the buyer to be held by the broker.
  • The personal items (i.e., furniture or appliances, for example) to be included in the transfer.
  • The financial terms to complete the property sale which include the property's purchase price and the intended method of payment to purchase the real estate, among other items.

  If a wholesaler is not comfortable or confident in completing this legally enforceable agreement, it is prudent to consult with a seasoned real estate attorney to help draft the agreement to ensure that you, as a party to the contract, are fully protected under the law.

  Generally speaking, a contract is assignable – by default- unless the contract's language specifically prohibits the use of an assignment within the agreement.

  An Assignment of Contract - An assignment contract is a legal document that transfers the rights and obligations of a purchaser (known as the assignor) under one purchase agreement to another buyer (known as the assignee). Generally speaking, the assignee acts as the cash buyer who closes the deal and then and compensates you, the assignor, for managing and putting the real estate deal together. Wisconsin law remains silent regarding the specific use of forms for contract assignments.

  

  Required Disclosures In Wisconsin

  To remain compliant with Wisconsin real estate law, real estate wholesales must meet these disclosure requirements:

  • A Lead-Based Paint Disclosure – all sellers must provide this to a buyer for residential properties that were built before 1978. The disclosure must identify any history of lead-based paint toxicity in the property to the buyer.
  • A Real Estate Condition Report – any individual who transfers property in Wisconsin must provide within ten days of the acceptance of an offer to purchase a real estate condition report. The statements made by the seller are not defined warranties but simply statements of what the seller has noticed or has knowledge of. This requirement also includes a time-share, land, or condominium sale/exchange unless the real property transfer meets the exemption definitions in Wisconsin Stat. § 77.25.
    • The property condition report will be provided as follows:
      • Real Estate Condition Report – Disclaimer (Wisconsin Stat. § 709.03) -
      • Vacant Land Disclosure Report – Disclaimer (Wisconsin Stat. § 709.033)

  Any buyer who doesn't receive the property condition report in the required allotted ten (10) day period – for either mandated disclosure/report, has the right to rescind (Wisconsin Stat.709.05) the contract if the seller was required to provide this report in accordance with the relevant law. (Wisconsin Stat. § 709.02)

  Additionally, Wisconsin Stat. § 709.035 requires owners, prior to the formal acceptance of an offer to purchase, to submit a revised condition report if a seller receives information or data that would require them to revise the original report – within ten days of acceptance.

  • The Real Estate Condition Report's Condominium Addendum (Wisconsin Stat. Ch 703 – Condominiums) - if a property condition report is required for the transfer of a condominium unit, an addendum must be used that provides additional relevant information regarding the condominium, which may include, in part –
    • The Name of the Condominium Project.
    • The Unit Number
    • Relevant Condo fees, to name a few.

  Final Thoughts

  Real estate wholesaling is one of the smartest and best techniques to break into real estate investing. Wholesaling real estate permits an investor to mitigate existing risks by reducing the need to tie up capital for any length of time.

  Like all real estate, investors must approach wholesaling with prudence, transparency, and vigilance to ensure the transaction remains within the boundaries of Wisconsin law. A well-defined purchase and sale agreement, coupled with the provision of required disclosures, will offer the best insurance to comply with Wisconsin law and avoid any legal issues.

  Milwaukee, Green Bay, and Madison, plus a host of smaller communities throughout the state of Wisconsin, offer real estate investors a plethora of potential wholesaling opportunities.

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  Ready to Take the Next Step in Real Estate Investing? Join our FREE live webinar and discover the proven strategies to build lasting wealth through real estate.

  Whether you're just getting started or ready to scale, we'll show you how to take action today. Don't miss this opportunity to learn the insider tips and tools that have helped thousands of investors succeed! Seats are limited—Reserve Your Spot Now!

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  *Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.