Motivated Leads Reviews: Can This PPC Service Deliver Exclusive Seller Leads in 2025?

In this Motivated Leads reviews breakdown, we’re digging into one of the most talked-about real estate lead generation services for investors. If you’ve ever struggled to find quality motivated seller leads (or wasted money on cold lists and underperforming marketing), this review is for you.

Motivated Leads is a done-for-you PPC service built specifically for real estate investors who want consistent, off-market leads without doing all the heavy lifting. Instead of scraping data or chasing bad numbers, the platform drives exclusive inbound leads straight to your CRM or phone.

In the sections below, we’ll cover how it works, who it’s for, real user feedback, what it costs, and whether it lives up to the hype:

• What Is Motivated Leads?
• What Does Motivated Leads Do?
• Key Features of Motivated Leads
• How Does Motivated Leads Work?
• Who Is Motivated Leads For?
• Motivated Leads Pricing and Cost
• Motivated Leads Pros & Cons
• Motivated Leads Reviews from Real Investors
• Motivated Leads’ Competitors
• Our Verdict: Is Motivated Leads Worth It?
• FAQ: Motivated Leads Reviews
• Final Thoughts On Motivated Leads Reviews

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What Is Motivated Leads?

Motivated Leads is a real estate lead generation service founded in 2020 by a team of experienced investors who were tired of wasting time on cold calls and dead-end lists. Built specifically for real estate professionals, it focuses on generating high-quality, inbound seller leads through paid Google and Facebook ads.

Unlike traditional data platforms, Motivated Leads doesn’t sell recycled or shared leads. Every contact is exclusive to you and comes from motivated homeowners actively searching for a way to sell fast. Whether you’re a wholesaler, flipper, or buy-and-hold investor, the service is designed to drive real conversations with real sellers in your market.

Its claim to fame is quality over quantity, no more chasing down uninterested prospects. Instead, Motivated Leads delivers PPC-driven leads ready to talk, helping you focus on closing deals instead of hunting them down.

Read Also: Motivated Sellers: How To Find And Negotiate With Them

What Does Motivated Leads Do?

Motivated Leads offers real estate digital marketing services. The marketing agency’s services are divided into two primary categories: pay-per-lead and custom marketing.

Our Motivated Leads review revealed that the company, as its name implies, gears the pay-per-leads program toward new real estate investors and charges per lead.

On the other hand, the custom marketing program is designed for investors looking to establish a brand through long-term lead-generation marketing strategies. It encompasses marketing campaigns on platforms like Facebook, LinkedIn, Google Ads, and SEO.

Some of the services the marketing agency generally offers include:

• Pay-per-lead program
• Facebook Ads
• Google Pay Per Click
• Search Engine Optimization

The Pay-Per-Lead Program

Motivated Leads’ pay-per-lead program is an entry-point digital advertising service on motivatedleads.com. It’s ideal for newbie investors looking to generate leads for the first time.

It’s also ideal for wholesalers and REI investors working on a budget since they only pay for what they need. They aren’t tied to any subscription either and can select the counties they want leads from, allowing them to specialize in markets they know best.

The most impressive bit is that every lead generated is 100% exclusive and off-market, so the user doesn’t have to compete for the lead’s attention. Should the user get a bad, invalid, or duplicated lead, they can dispute it for a full refund if they initiate the dispute within 48 hours.

Facebook Ads

Facebook ads are paid-for posts that businesses, including real estate enterprises, can use to market their products and services. They appear in users’ newsfeeds and typically look like a post from a Facebook user. With the average Facebook user clicking at least 12 ads monthly and the platform’s ads generally reaching about 1.98 billion users, Facebook ads make an excellent lead-generation tool for real estate businesses.

The platform further simplifies lead generation through its unique ad offerings. For instance, it offers a special ads category that enables marketers to target their ideal customers and engage them at the most opportune time. With special ads, real estate investors can target their customers by geographical area and based on their interests.

Another notable ad category on Facebook is the events ads. It allows users to promote upcoming events to a sizable audience. It’s a particularly ideal lead generation avenue for house flippers looking to promote an open house for a recently renovated property. Besides house flippers, other real estate investors can use Facebook to promote and drive website traffic, enhancing conversion rates.

Motivated Leads offers Facebook ad marketing to real estate investors as part of its services. The company tailors comprehensive Facebook campaigns from scratch and utilizes various ad categories to maximize lead conversion for its real estate clients.

Google Pay-Per-Click

Google pay-per-click, also known as PPC, is an advertising service that allows businesses to pay for keywords they want prioritized in Google search results. The business only pays when a user clicks on the ad. For real estate investors, PPC ads are an effective means of reaching the target audience, as they can tailor the ads to include keywords and phrases specifically related to the service they offer.

Motivated Leads extends its services to Google pay-per-click services. They oversee every aspect of the process, from researching optimal keywords for your real estate business and tracking PPC leads to measuring campaign performance to ensure lead generation success.

Search Engine Optimization For Real Estate Investors

Our Motivated Leads review revealed that the company also provides search engine optimization (SEO) services that increase an investor’s online visibility, attracting highly targeted traffic to their website. They implement SEO best practices to position the real estate investor as an authority in their niche, making prospects more likely to choose them over competitors.

Motivated Leads SEO services also include setting up and optimizing various aspects of a real estate investor’s website, creating a seamless user experience. The result? Website visitors are encouraged to explore the investor’s website, increasing the likelihood of conversion.

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Key Features of Motivated Leads

When it comes to motivated seller lead generation, Motivated Leads offers a done-for-you system packed with tools designed to deliver results. Here are the core Motivated Leads features real estate investors can expect:

• Inbound PPC Leads: Google and Facebook ads bring homeowners directly to you—no more chasing cold lists or third-party data.
• Exclusive Territories: Lock in your market with zero local competition. Leads are yours and yours alone.
• Custom Website & Landing Pages: You’ll get a branded site and high-converting landing pages that capture seller info 24/7.
• CRM Integration: Seamlessly syncs with your favorite tools like Podio, REsimpli, and others so you can manage leads your way.
• Weekly Reporting: Stay informed with detailed reports that break down ad spend, lead flow, and your return on investment.

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How Does Motivated Leads Work?

Motivatedleads.com pre-vets leads to ensure that only qualified prospects are passed on to clients.

The company includes multi-step forms featuring questions relevant to the client’s business in its advertisements to vet and qualify the leads. If a lead qualifies, they are forwarded to the real estate investor.

It’s important to note that Motivated Leads only offers exclusive leads. So, every prospect they generate through PPC, SEO, or Facebook ads is forwarded to only one investor, increasing the likelihood of conversion.

Participating investors can select their preferred geographic areas for lead generation and usually pay on a per-lead basis.

Who Is Motivated Leads For?

Motivated Leads is best suited for real estate wholesalers, fix-and-flippers, and hybrid real estate investors. Let me explain below:

Real Estate Wholesalers

Motivated Leads enables wholesale real estate investors to connect with home sellers by crafting Facebook ads and PPC campaigns that target properties whose owners are highly inclined to sell. These include properties in pre-foreclosure, owned by tired landlords, involved in divorce settlements, or facing inheritance complications.

In other instances, the company uses direct marketing methods to reach property owners with highly distressed properties. This enables wholesalers to enjoy a significant profit margin.

Furthermore, Motivated Leads sends the leads directly to the wholesaler’s CRM and notifies them via SMS, allowing for seamless management and timely capitalization of investment opportunities.

Real Estate Flippers

Motivated Leads services are also ideal if you’re a house flipper.

The company tailors its ads to motivated seller-led properties, like those in hoarding situations, homes facing foreclosure, or needing extensive repairs.

This diverse range enables house flippers to target leads that align with their expertise, budget, and desired profit margin, making Motivated Leads an ideal choice for house flipping lead generation.

Hybrid Real Estate Investors

With a keen understanding of the versatility required in hybrid investing, Motivated Leads targets various properties for hybrid investors to help them generate leads that align with their dynamic investing needs.

From straightforward cash properties to those suitable for MLS listings, the company provides this category of investors with an array of investment leads to explore.

With efficient lead management and direct CRM integration, Motivated Leads delivers these leads in real time, allowing hybrid investors to seize investment opportunities as they arise.

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Motivated Leads Pricing and Cost

Motivated Leads offers two core services, and pricing depends on which one you choose. Their popular Pay Per Lead program is a great entry point for investors who want to avoid upfront marketing costs. Instead of a flat monthly fee, you only pay when a lead comes in. Every lead is 100% exclusive, and prices typically start at $300 per lead, depending on your market.

For more advanced investors who want to build their brand and take control of their marketing, Motivated Leads also offers a Custom Marketing service. With this option, their team runs your Facebook Ads, Google Ads, and SEO campaigns directly inside your own ad account, driving traffic to your own branded site. This full-service option starts at $2,500 per month, plus your ad spend.

Whether you want to pay per lead or scale with full-service marketing, Motivated Leads pricing gives investors flexibility based on their budget, goals, and experience level. You’ll need to schedule a quick call to get a personalized quote based on your territory and lead volume.

Motivated Leads Pros & Cons

Here’s a summary of the perks investors enjoy when they enlist the services of Motivated Leads:

• Pay-per-lead: Motivated Leads offers a pay-per-lead model, which allows investors, particularly those on tight budgets, to pay only for the leads they need.
• Diverse leads: Motivated Leads targets different types of leads for each investor, providing them an array of opportunities to explore
• Targeted marketing: This marketing agency doesn’t just target leads blindly; it targets the precise type an investor needs. For instance, for wholesalers and house flippers, the company focuses on marketing to distressed properties.
• Real-time lead delivery: The company sends generated leads in real time, allowing investors the competitive advantage of reaching the lead before others do.
• Seamless lead management: Motivated Leads integrates with Zapier, sending the leads directly to the investor’s CRM. This is efficient and makes lead management seamless for the investors.
• Referral program: The company offers investors money-making opportunities through its real estate leads affiliate program.

Cons

Here are some cons to anticipate when you employ Motivated Leads for real estate lead generation:

• Pay-per-lead costs might rack up quick
• The service has no mobile app

Read Also: Top 10 Best CRM For Real Estate Investors

Motivated Leads Reviews from Real Investors

Before you decide if it's the right fit, it helps to hear from other investors who’ve actually used the service. We looked at Motivated Leads reviews shared in places like Trustpilot, BiggerPockets, Reddit, and private Facebook groups. While opinions vary, many investors say the leads tend to be serious sellers and that the support team is easy to work with and quick to respond.

Here’s what we found across multiple sources:

• “The onboarding process was super smooth. I had leads coming in within the first two weeks.” — shared by a flipper on BiggerPockets.
• “I’ve worked with a few lead companies before, but this is the first time I’ve actually gotten motivated sellers ready to talk and sell fast.” — via Reddit real estate thread.
• “The price per lead is higher than mailers, but the ROI has been better because they’re actually raising their hand and asking for help.” — from a Trustpilot review.
• “Our Podio CRM connected easily, and their team walked us through everything step by step.” — a review shared in a private wholesaling Facebook group.

Most Motivated Leads' real user reviews point to the quality of the inbound leads as the platform’s strongest selling point. While not every lead converts, the ability to speak with sellers who have already filled out a form beats cold-calling any day. Some users note that the cost per lead is high, but say it’s worth it if you have a solid sales follow-up system in place.

Motivated Leads’ Competitors

Although Motivated Leads offers a unique marketing proposition, it isn’t the only company offering lead generation in the real estate market. We checked out its competitors and identified the top three:

• Placester
• PropertyBase
• Sierra Interactive

Here’s a detailed breakdown of how they fare compared to Motivated Leads

Placester

Placester is a website provider for realtors, brokers, and investors. They provide DIY website templates and IDX websites that users can easily customize and launch.

Placester also offers a Do It For Me option, in which they’ll handle all the heavy lifting involved in setting up a professional real estate website. However, note that they only set up and optimize your website; they don’t handle the other aspects of SEO.

While Motivated Leads doesn’t offer a DIY option, they take a comprehensive approach by handling all SEO tasks for you. This includes setting up the website, creating content from scratch, and managing marketing and social media campaigns to drive traffic to your site.

Simply put, Placester suits investors proficient in SEO, while Motivated Leads is the way to go if you’d like help with your entire lead generation strategy.

PropertyBase

PropertyBase provides investors with lead generation and management tools. These include IDX websites with lead capture tools to drive leads, CRM, back office systems for efficient follow-up, and analytics for lead tracking.

The platform even offers workspaces facilitating seamless collaboration for real estate teams.

In essence, it’s an end-to-end lead generation solution. Compared to Motivated Leads, PropertyBase is ideal for real estate investors who prefer to handle lead generation and management themselves. Motivated Leads is a good fit for users who need help with the same.

Sierra Interactive

Sierra Interactive is an all-in-one lead generation solution for the real estate market. It provides websites for organic lead generation, ad tooling to enhance lead generation efforts, and an integrated CRM for seamless lead management.

For $499.95 a month, Sierra supports up to 1,500 SMS campaigns, 1,500 dialer minutes, 250 ringless voicemails, and even a mobile app, making it more comprehensive than Motivated Leads.

However, Motivated Leads still stands as a better option because they find leads on your behalf, so your only work is to manage them.

Our Verdict: Is Motivated Leads Worth It?

If you're a real estate investor who's tired of cold calling, stale lead lists, or underperforming mailers, you’ve probably asked yourself: is Motivated Leads worth it? After digging into its features, pricing, and investor feedback, the answer really depends on where you are in your business.

For experienced wholesalers, flippers, or small teams with a solid budget for marketing, Motivated Leads is a smart move. The platform delivers exclusive inbound leads through PPC channels like Google and Facebook, and the custom marketing option gives you more long-term control and branding power. It's a legit solution for serious deal-makers who want to scale without managing campaigns themselves.

On the other hand, if you're just starting out and haven’t closed your first deal yet, this might not be the most cost-effective option. You’re better off building foundational skills first with our FREE Ultimate Guide to Start Real Estate Investing.

Read Also: 5 Best Real Estate Referral Companies & Networks

FAQ: Motivated Leads Reviews

Still have questions about how Motivated Leads works or whether it’s right for your investing business? Below are answers to some of the most common questions we see from investors who are considering this real estate lead generation service.

Is Motivated Leads legit?

Yes, Motivated Leads is a legitimate, investor-run PPC lead generation company that’s been operating since 2020. They specialize in delivering exclusive, motivated seller leads through inbound Google and Facebook ads. Many users have reported positive experiences with the lead quality and support team.

How much does Motivated Leads cost?

It depends on which service you choose. Their Pay Per Lead program starts around $300 per exclusive lead, while their Custom Marketing packages begin at $2,500/month. You’ll need to book a call to get exact pricing based on your territory and goals.

Do I need a website to use Motivated Leads?

No. If you don’t already have a site, Motivated Leads can build a custom-branded website and landing pages as part of your campaign. These are designed to convert motivated sellers who click on your ads.

What types of investors use Motivated Leads?

It’s primarily used by wholesalers, flippers, and buy-and-hold investors who want more control over their lead pipeline. It’s especially helpful for those who have a marketing budget but don’t have the time or expertise to run paid ads themselves.

Can I choose my own market?

Yes, Motivated Leads offers exclusive territories, so you can claim your market and avoid competing with other local investors using the same service. Availability varies, so you’ll need to act quickly if your target city is open.

What makes Motivated Leads different from other lead services?

Unlike cold lists or shared lead vendors, Motivated Leads uses inbound advertising strategies to connect you with homeowners actively looking to sell. All leads are exclusive to you, and the company runs ads in your name to build your brand, not theirs.

Final Thoughts On Motivated Leads Reviews

Motivated Leads streamlines lead generation for investors, allowing them to focus on maximizing their opportunities in the real estate market.

It offers options suitable for beginners and seasoned investors. For investors aiming to establish themselves as industry authorities and build a strong brand, the company's custom marketing services blend organic and paid lead-generation strategies for immediate and long-term benefits.

Furthermore, transparency is a key feature of their operation, evident in their clear pricing structure and abundance of positive motivatedleads.com reviews and user testimonials. They also have a proven track record of successful clients.

Simply put, it’s a marketing agency whose services are worth looking into for wholesalers, house flippers, realtors, and investors seeking effective lead generation.

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If you’re serious about doing your first real estate deal, don’t waste time guessing what works. Our FREE Training walks you through how to consistently find deals, flip houses, and build passive income—without expensive marketing or trial and error.

This FREE Training gives you the same system our students use to start fast and scale smart. Watch it today—so you can stop wondering and start closing.

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*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.