Articles For Aspiring & Active Real Estate Investors
Lead generation is the lifeblood of the real estate business. It’s no surprise, then, that there are a large number of companies selling leads to real estate agents, teams, and brokers. Lead generation companies typically charge a subscription price for customers in exchange for providing leads, usually within a specified geographic area. Some lead-generating companies only provide leads, while others also provide customer relationship management and other features.
Zillow is a well-known brand, not just with real estate agents, but with the public in general. The Zillow Premier Agent program offers real estate agents the opportunity for visibility on the Zillow home search platform in their market as well as buyer leads from their market.
In this Zillow Premier Agent review, we’ll look at some of the pros and cons of the Premier Agent program, take a closer look at its features, and even see how it stacks up against its competitors.
It’s essential for any Realtor or real estate investor looking to excel to generate and maintain a healthy lead pipeline. To succeed, they should strive for a continuous stream of motivated sellers and buyers even when the market is dry.
But generating leads is just one piece of the puzzle. Maintaining them is where much of the work lies. That’s why every real estate agent or brokerage needs a customer relationship management platform.
Commonly known as CRM, these platforms feature tools such as lead capture forms and IDX websites that automate and simplify lead management. kvCORE is one such platform. Learn more in our comprehensive kvCORE review
To start, take a quick look at this kvCORE video introduction below!
Staying organized so you avoid leads falling through the cracks is one of the biggest challenges faced by real estate investment businesses of any size. And, if you are a full-time real estate professional with a team working under you, those missteps can take your focus away from your core business responsibilities as you work to manage the workflow for your team members.
InvestorFuse software promises to solve the problem of managing leads. Unlike real estate investment tools focused on analyzing deals, managing properties, generating leads, or marketing, its focus is on making your team work more efficiently and effectively.
InvestorFuse accomplishes this by organizing all your lead sources into one place and then using a customizable system to ensure all leads are assigned. The result? You can grow your business because you can quickly and easily manage the workflow of your team to ensure leads are managed efficiently.
By focusing on lead management, InvestorFuse is geared...
Generating new leads is the lifeblood of any real estate investment business. Any process that can automate follow-up and make it easy to maintain a CRM that keeps seller leads organized is a huge plus.
Real Geeks is an easy-to-use real estate sales and marketing platform that promises to be an all-in-one solution for real estate professionals. Real Geeks was created to help investors and agents to increase inbound traffic, generate leads, and then track and convert those leads.
With the total value of all U.S. housing stock recently valued at a record-breaking $43.4 trillion according to Zillow, the real estate industry is undoubtedly one of the most lucrative in the country. But while there's no arguing about profitability, real estate investing is a business full of risks, and with over two million active professionals in the same realm, one of the most competitive.
On the bright side, every person has a shot at success with help from tools like REI Automator that level the playing field for both novice and seasoned investors. Learn more about the real estate software in this comprehensive REI Automator review.
Operating a real estate investment business has a lot of moving parts. While identifying properties and closing deals may be the mainstay, investors can’t close deals without effective marketing.
Whether marketing to prospects or reaching out to leads, an effective marketing program must check all the boxes. That means a multi-pronged approach that utilizes both digital and traditional avenues for reaching potential clients and then keeping them engaged.
Yellow Letter HQ is a full-service direct mail company based in San Diego that specializes in marketing campaigns customized for real estate investors and mortgage brokers.
House flipping is among the most lucrative investment strategies in real estate. If done right, it offers an average profit of $62,000 and has a quick turnaround time as well. And since it involves working with professionals from different industries, flipping also enables REI professionals to expand their network and gain more knowledge of the local market.
But while it has its perks, it’s not all rosy. You need to find the right property, build relationships with lenders and contractors, estimate rehab costs, and find permits, all while scouting for the right buyer.
Luckily, we are in an era of digital solutions like FlipperForce. It is designed to streamline and automate these tasks so you can focus on two of the most important ones; finding leads and closing house flipping deals.
Check out this quick video intro that talks about the basics of FlipperForce!
Learn more about its CRM features, pricing, and all there's to it in this FlipperForce review!
Real estate investing has a lot of moving parts. Not only are there all the responsibilities that go along with operating a business, but there’s the need for generating leads, marketing to prospects, and nurturing deals to close.
It’s no surprise that most real estate investors would rather not deal with multiple software programs just to run their business.
For real estate investors looking for an all-in-one platform that can streamline the many components of operating a real estate investment business, Deal Automator may be the answer.
From lead generation to communication to contract close, Deal Automator is an all-inclusive software created by real estate investors for real estate investors, providing a way to potentially improve the efficiency of running their business.
Ask any average real estate agent how they get leads, and they'll probably tell you cold calling. While it's true the strategy works, it's time-consuming, not to mention most prospects find it irritating.
And truthfully, if you’re in the wholesaling business or a general real estate investor looking to attract and increase leads in this digitally progressive era, traditional cold calling won’t cut it.
You need to attract and manage leads through their customer journey, and the best, most effective way to pull it off is by incorporating modern tools into your daily operations.
REI Reply is a good example. It helps you identify, track and organize leads, saving time for other essential tasks. Let's take a look at how this real estate software can help professionals in real estate investing.
Even though we live in a digitally integrated world, cold calling is still a critical component in real estate prospecting. If done right, it enables investors, agents, sales teams, and other real estate professionals to gain new customers and information essential to making human connections with prospects.
So, how can you make cold calling more efficient? By adding an autodialer to your real estate digital marketing stack. Don't know which dialer software to get?
Check out this in-depth review of the Mojo Dialer, one of the most popular in the industry, to determine whether it'll work for you.