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Privy Review

Privy Review: Real-Time MLS Software for Real Estate Investors

real estate software review Jul 03, 2025

In today’s market, securing a great real estate deal requires more than luck; it demands timing, local expertise, and the right tools. If you’re wholesaling, flipping, or picking up rental properties, being able to spot underpriced homes before others do can make all the difference. The problem? Most investors don’t have access to real-time data or accurate comps. That’s exactly the gap Privy aims to fill.

In this Privy review, we’ll break down everything you need to know about this powerful real estate investing software. Privy offers real-time MLS access, automated comping tools, and investor-focused filters to help you analyze and take action on deals fast. It’s especially popular among wholesalers, flippers, and agents who want to streamline their direct-to-seller outreach or pull smart comps in seconds.

If you’re brand new to real estate, though, we recommend grabbing our FREE resource that’ll get you started on the right foot: The Ultimate Guide to Start Real Estate Investing.

Now, let’s see how Privy can help you once you get started:


If you’re serious about doing your first real estate deal, don’t waste time guessing what works. Our FREE Training walks you through how to consistently find deals, flip houses, and build passive income—without expensive marketing or trial and error.

This FREE Training gives you the same system our students use to start fast and scale smart. Watch it today—so you can stop wondering and start closing.



What Is Privy?

If you’ve ever wished you could analyze real estate deals like a pro (without spending hours digging through Zillow or waiting on an agent), Privy might be what you’re looking for. Privy is a real estate investing software built to give everyday investors access to real-time MLS data, automated comping tools, and smart filters that help you spot deals the moment they hit the market.

Founded more than 10 years ago, Privy was created with one mission: to level the playing field for real estate investors by offering the same data and analysis tools the pros use. Whether you’re wholesaling, flipping, or buying rentals, Privy helps you act faster and make smarter decisions based on real-time insights.

At its core, Privy real estate software combines technology and data to streamline how you find, evaluate, and track investment properties. Here’s what you can expect:

  • Live MLS Access: Pull active listings directly from the MLS, no license required in many markets.
  • Automated Deal Analysis: See comps, repair estimates, and potential profit in seconds.
  • Investor Filters: Sort properties based on investor activity, fix-and-flip patterns, and equity.
  • Lead Scoring: Find the best leads based on Privy’s proprietary deal algorithms.
  • Comping Tool: Run fast, accurate comparables with side-by-side property data and photos.

Who Is Privy For?

If you’re out there looking for deals regularly, Privy might be one of the most useful tools in your toolbox. It’s designed for investors who want direct MLS access, quick deal analysis, and solid comps—all in one place, without jumping between different platforms. Whether you’re flipping houses full time, wholesaling on the side, or you’re an agent working with investors, Privy helps you move quicker and make smarter calls in fast-moving markets.

That said, if you haven’t done your first deal yet or don’t understand how to evaluate offers, Privy might be overkill. For those investors, we recommend starting with a foundational education, like our Ultimate Investor Program, before diving into software.

  • Wholesalers: Find active investor activity, comp deals in seconds, and spot flip opportunities others miss.
  • Fix & Flip Investors: Use comps and estimate rehab costs to underwrite deals fast and confidently.
  • Real Estate Agents: Stand out with data-driven property searches tailored to investor clients.
  • Small Acquisition Teams: Streamline comping, communication, and deal flow across multiple users.

New to Real Estate? Start Here First

If you’re brand new to real estate investing, you don’t need paid software right away—you need to learn how to use tools like the MLS to find real deals without spending a dime on marketing. That’s exactly what we teach inside the Ultimate Investor Program. And to help you take the first step, we’re giving you a FREE download of The Ultimate Guide To Start Real Estate Investing. Just click the image below to get started:

Key Features of Privy Real Estate Software

Privy stands out in a crowded market of real estate investing tools because it focuses on real-time data, automated analysis, and MLS-powered comps. Whether you're a wholesaler, flipper, or investor building a team, these tools are designed to help you identify and evaluate deals faster than your competition.

Here’s a breakdown of the most powerful Privy features that investors are using every day:

  • MLS Access & Live Comps: Privy gives you access to live MLS data in dozens of markets, so you can view sold comps, price trends, and listings just like licensed agents.
  • Automated Deal Analyzer: As you browse properties, Privy automatically calculates ARV, profit margins, and fix & flip potential using preset investment criteria.
  • Investor Activity Heatmap: View where other successful investors are buying properties so you can target high-conversion neighborhoods.
  • Property Filters: Use filters like estimated equity, price range, property type, days on market, and ownership length to build targeted lead lists.
  • Lead Tracking CRM: Keep tabs on hot leads, set follow-up reminders, and manage your pipeline in a simple CRM built for real estate deals.
  • Saved Search Alerts: Save your favorite filters and get notified when new properties match your criteria.
  • Deal Alerts by Market: Let Privy notify you when investment-grade properties hit the MLS in your chosen cities.

Privy Pricing & Plans

Privy offers two main pricing tiers tailored to different types of real estate professionals: one for licensed agents and one for investors. Both plans include access to real-time MLS data, detailed property insights, investor activity, public records, and powerful analysis tools. You can save up to 33% with annual billing. Here's how the plans compare:

 

Privy Real Estate Software Pricing: Compare Plans for Agents and Investors
Plan Monthly Price Annual Price (33% Savings) Best For Unique Features
Privy for Real Estate Agents $37/mo $25/mo (billed annually) Licensed agents working with investors Real-time investment property data from licensed MLSs
Automated searches to send tailored investment opportunities to clients
Investor-focused CMAs
Access thousands of active investor leads
Featured agent placement
Dedicated support and live training
Privy for Real Estate Investors $79/mo $53/mo (billed annually) Wholesalers, flippers, buy-and-hold investors MLS and public records in up to 3 U.S. states
Analyze and comp any deal type in seconds
Rental ROI forecasting tools
Custom investment alerts
Emulate successful investor strategies
Dedicated support and learning resources

 

Each plan gives you full access to Privy's core platform, including real-time data feeds, investor comps, property analysis tools, and customizable search filters. Whether you're finding deals for yourself or your clients, Privy helps you streamline the process with data-driven confidence.

Pros and Cons of Privy

Before investing in any real estate software, it’s smart to weigh the good with the bad. While Privy brings powerful tools to the table for active investors, it's not the perfect fit for everyone. Here’s a clear breakdown of the pros and cons to help you decide:

 

Pros and Cons of Privy Real Estate Software — Honest Breakdown for 2025
✅ Pros ❌ Cons
Live MLS data with frequent updates every 15 minutes Monthly cost is higher than some entry-level tools
Powerful comping and deal analysis built for investors Regional MLS access may be limited based on your location
Automation tools and smart filters based on investor activity Takes time to learn and customize for your specific strategy
Visual dashboards and investor heatmaps for quick deal decisions Some features may be overwhelming for complete beginners

 

Overall, Privy is a strong platform for serious real estate investors who want real-time data, automation, and comping power in one place. But if you're just starting out, consider whether you'll use its full capabilities before committing.

Privy vs Other Real Estate Software

When evaluating real estate investing tools, it’s important to compare Privy against other popular platforms to see which one best fits your goals. Whether you’re looking for deep MLS access, data-driven automation, or wholesaling-specific tools, here’s how Privy stacks up against PropStream, BatchLeads, REIPro, and XLeads.

Use this table to get a clear breakdown of features, pricing, learning curve, and best-fit users:

 

Privy vs Other Real Estate Investing Tools — Features, Pricing & Access Compared
Software Features Pricing (Starting At) Learning Curve Best For MLS Access
Privy MLS data, investor comps, deal analyzer, automation, heatmaps $79/mo (investor), $37/mo (agent) Moderate Wholesalers, flippers, agents in active markets ✅ Yes (live MLS feeds)
PropStream Nationwide property data, comps, skip tracing, rehab estimator $81/mo Moderate Wholesalers, virtual investors, marketers ❌ No (aggregated public records)
BatchLeads Skip tracing, lead lists, SMS campaigns, CRM $119/mo Steep High-volume wholesalers and cold outreach teams ❌ No (no direct MLS access)
REIPro Lead management, comps, marketing tools, contracts $109/mo Easy Beginner investors and solo operators ❌ No (data pulled from public records)
XLeads Lead generation, CRM, automation, cash buyer database $81/mo Easy Beginner wholesalers and solopreneurs ❌ No

 

If you need direct MLS access, real-time comps, and automation tailored to investor behavior, Privy leads the pack. But if you’re focused on bulk marketing or skip tracing, tools like BatchLeads or PropStream might serve you better. Ultimately, the best real estate investing tool depends on where you are in your journey and how you plan to find your next deal.

How Privy Works (Step-by-Step)

If you’ve never used Privy real estate investing software before, here’s what the typical onboarding flow looks like, from account creation to analyzing deals and submitting offers. The platform is designed to simplify the path to your first (or next) off-market investment opportunity.

  1. Create Your Account: Sign up for Privy and choose between the Investor or Agent plan, depending on your goals.
  2. Select Your Target Market(s): Choose up to 3 states to access live MLS and public record data for that region.
  3. Set Your Investment Filters: Narrow your search using Privy’s smart filters for property type, equity, ownership length, location, and investor activity.
  4. Analyze Deals Using Comps: Use Privy's automated comping tools and 360° market insights to validate After Repair Value (ARV) and ROI potential.
  5. Add Properties to CRM: Save promising leads, assign follow-up tasks, and manage your pipeline inside Privy’s built-in CRM dashboard.
  6. Make Offers or Assign Contracts: Submit offers directly (or through your agent), assign deals to buyers, or use investor data to connect with partners and dispo the deal.

Our Verdict: Is Privy Worth It?

After going over this Privy review, we can confidently say it’s a solid tool for active real estate investors who want a data advantage. With live MLS access, automated comps, investor activity insights, and customizable filters, Privy helps you move quickly on deals that other investors may not even see yet. If you're wholesaling, flipping, or representing investor clients in a competitive market, tools like this can absolutely sharpen your edge.

That said, Privy real estate software is best for users who already understand how to analyze deals and work with distressed properties. If you haven’t closed your first deal yet, you’re probably better off starting with free tools (like Zillow or Redfin) and investing in education before adding advanced software to your stack. Privy works best once you’ve built some momentum and are ready to scale with speed and precision.

Bottom Line: Is Privy worth it? If you're an active investor who wants access to real-time MLS comps, investor behavior data, and a CRM to manage incoming leads—yes, it’s 100% worth the monthly cost. But if you're brand new and still learning the ropes, focus on mastering the fundamentals first. Then let tools like Privy help you scale.

FAQ: Privy Real Estate Software Reviews

Before diving into Privy, you probably have a few lingering questions, and you're not alone. Whether you're wondering if Privy is legit, how it compares to other tools, or whether it's worth the investment, we've got answers. Below are some of the most common questions real estate investors ask about Privy real estate software.

Is Privy legit?

Yes, Privy is a legitimate real estate investing software used by wholesalers, flippers, and investor-friendly agents across the U.S. It pulls live MLS data in supported markets and offers real-time comps, deal analysis, and investor activity tracking. The platform has been around since 2014 and is trusted by thousands of users.

How much does Privy cost?

Privy offers two pricing tiers: the Investor plan at $79/month (or $53/month billed annually) and the Agent plan at $37/month (or $25/month with annual billing). Each plan offers access to MLS and public records, with additional features tailored to either agents or investors.

Can beginners use Privy?

While beginners can technically use Privy, it’s best suited for investors who already understand how to analyze deals and work leads. If you haven’t done your first deal yet, it may be smarter to start with free tools and education before investing in software.

Does Privy include comps or MLS data?

Yes. One of Privy’s main strengths is its access to live MLS data in supported markets. It also pulls comparable sales, public records, off-market data, and rental comps, making it a powerful tool for accurate deal analysis.

Is Privy good for wholesaling?

Absolutely. Privy is one of the few real estate platforms that actively helps wholesalers find on-market and off-market deals using live data. 

Conclusion: Final Thoughts on Privy Review

As this Privy review shows, the platform is a powerful tool for real estate investors who want access to real-time MLS data, automated deal analysis, and a streamlined lead generation process. It’s especially valuable for wholesalers and fix-and-flip investors who rely on accurate comps and fast decision-making.

While it may not be necessary for total beginners, active investors operating in supported markets will find Privy to be a major asset. If you’re focused on finding better deals, faster, Privy real estate software is absolutely worth a closer look.


If you’re serious about doing your first real estate deal, don’t waste time guessing what works. Our FREE Training walks you through how to consistently find deals, flip houses, and build passive income—without expensive marketing or trial and error.

This FREE Training gives you the same system our students use to start fast and scale smart. Watch it today—so you can stop wondering and start closing.


*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.

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