Best Places To Buy Rental Property In South Carolina For 2025
May 09, 2025
South Carolina isn’t just known for beaches, barbecue, and southern charm; it’s also becoming one of the smartest places to build a rental property portfolio in 2025. While other states have seen prices shoot up and cash flow vanish, South Carolina still offers that rare mix of affordability and demand that actually works for investors.
What makes the South Carolina rental property market especially appealing is its variety. You’ve got thriving metros like Charleston with strong tourism and job growth, college towns like Columbia filled with renters year-round, and small cities where home prices are low but rent demand is surprisingly strong. Whether you're local or part of the growing wave of out-of-state investors heading south, there's room to grow—and room to profit.
If you're a beginner real estate investor in South Carolina, this market is approachable. Property prices are still reasonable, the laws aren’t stacked against landlords, and in the right areas, rental income can cover your expenses and then some. If you're ready to explore rental property investment in South Carolina, this guide will walk you through the best places to buy rental property in South Carolina.
Here’s what we’ll break down:
- Why South Carolina Is One of The Best Places To Buy Rental Property
- Top 15 Best Places To Buy Rental Property In South Carolina
- The Best Places To Buy Rental Property In South Carolina: FAQ
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Read Also: How To Buy Your First Rental Property: A Step By Step Guide
Why South Carolina Is One of The Best Places To Buy Rental Property
From the mountains in the Upstate to the beaches of the Lowcountry, South Carolina has become one of the most appealing states for real estate investors in recent years. While other coastal markets like Florida and California have become overpriced or overly competitive, the South Carolina real estate market still offers that sweet spot of value and upside. You can find affordable housing in South Carolina without sacrificing rental demand or long-term appreciation potential.
Thanks to steady population growth, inbound migration, and strong job creation in industries like healthcare, education, logistics, and manufacturing, the state’s rental market is expanding across multiple regions. Cities like Charleston and Greenville have become magnets for both young professionals and retirees, while Columbia and Florence remain staples for college housing and workforce rentals. That kind of market diversity makes it easier for beginner real estate investors in South Carolina to find their niche and scale with confidence.
Beyond the economic fundamentals, South Carolina’s rental laws are generally favorable to landlords. Investors have more control, fewer regulatory hurdles, and faster resolution times compared to states with strict rent control and tenant-first legislation. Whether you're looking to cash flow now or build equity for the future, there's a reason more and more people are choosing to invest in South Carolina real estate.
In this article, we’ll break down the best places to buy rental property in South Carolina and how to find the markets that align with your strategy. Let’s start with three of the biggest reasons South Carolina stands out:
- Affordable Homes With Strong Rent-to-Price Ratios
- Growing Rental Demand in College & Workforce Cities
- Landlord-Friendly Laws and Local Protections
Affordable Homes With Strong Rent-to-Price Ratios
One of the biggest reasons investors are targeting South Carolina right now is the state’s attractive pricing. The median home value in South Carolina is about $298,000 as of early 2025, offering significantly more buying power than you'd find in overinflated coastal markets. Pair that with the average monthly rent in South Carolina, which sits around $1,610, and you’ve got one of the better rent-to-price ratios in the Southeast.
This affordability makes secondary markets like Spartanburg and Florence especially appealing for cash flow. Spartanburg’s average rent is roughly $1,104 per month, while Florence holds steady around $1,087, yet both cities have much lower entry prices than Charleston or Greenville. That kind of math opens the door for cash-flowing rental properties in South Carolina, especially for first-time investors who want deals that pencil out from day one.
If you're looking to buy rental property in South Carolina without stretching your budget, these markets prove that strong returns don’t require expensive zip codes. For beginner real estate investors, low home prices mean lower barriers to entry and a much faster path to scaling your portfolio.
Growing Rental Demand in College & Workforce Cities
South Carolina's rental market is experiencing significant growth, particularly in cities with strong educational institutions and diverse economies. Columbia, home to the University of South Carolina, has seen a notable increase in rental prices, with the average rent nearly reaching $1,700 as of May 2025. This uptick is driven by a combination of student demand and a growing workforce in the area.
Greenville stands out as a business hub with a thriving economy. The city's diverse job market attracts a steady influx of professionals, contributing to a robust demand for rental properties. This consistent demand ensures that rental units are occupied year-round, providing stability for property investors.
Charleston, known for its tourism and port economy, continues to draw a mix of students, professionals, and retirees. The city's appeal has led to a surge in rental demand, making it a lucrative market for investors. The combination of a strong economy and a growing population ensures that rental properties in Charleston remain in high demand.
Overall, these cities exemplify the strong rental demand in South Carolina cities, particularly in college towns and areas with diverse economies. For investors seeking opportunities in workforce housing, South Carolina offers a range of markets with promising returns.
Landlord-Friendly Laws and Local Protections
South Carolina stands out as a landlord-friendly state, offering a legal environment that favors property owners. Unlike states with stringent rent control measures, South Carolina does not impose statewide rent control, allowing landlords greater flexibility in setting rental rates. This absence of rent control enables property owners to adjust rents in response to market conditions, enhancing the profitability of rental investments.
Eviction procedures in South Carolina are relatively straightforward. For nonpayment of rent, landlords can issue a five-day written notice to tenants. If the tenant fails to pay within this period, the landlord may initiate eviction proceedings. In cases of lease violations, a 14-day notice is typically required. These streamlined processes contribute to a more predictable and efficient system for addressing tenant issues.
Property taxes for landlords in South Carolina are also favorable. Rental properties are assessed at a 6% rate, which, while higher than the 4% rate for owner-occupied residences, remains competitive compared to national averages. This assessment structure, combined with the state's overall lower property tax rates, makes South Carolina an attractive option for real estate investors seeking to maximize returns.
While metropolitan areas like Charleston and Columbia may have specific local regulations, many suburbs and smaller counties offer even more flexibility for landlords. These regions often have fewer restrictions and lower property taxes, making them ideal for investors looking to expand their portfolios. Overall, South Carolina's legal and tax frameworks provide a supportive environment for rental property owners.
Read Also: Top Landlord-Friendly States 2025: Where to Invest Now
Top 15 Best Places To Buy Rental Property In South Carolina
Now that we’ve covered why South Carolina stands out as a rental property hotspot, let’s get into the details. This list of the best places to buy rental property in South Carolina was curated using real-world investing criteria: affordability, rent-to-price ratios, job growth, population trends, and long-term appreciation potential. These aren’t just guesses; they’re top rental markets in South Carolina where investors are actively closing deals and generating consistent returns.
What makes this list different is that it doesn’t focus only on big-name cities. Yes, Charleston and Columbia are strong markets, but so are places like Summerville, Goose Creek, and Anderson—areas that offer value and opportunity if you know what to look for. Whether you're just starting out or looking to scale your portfolio, these cities represent some of the highest potential areas where to invest in South Carolina real estate in 2025 and beyond.
If you’re focused on high ROI rental markets in South Carolina, here are 15 cities worth putting on your radar:
Charleston, SC
If you’re looking for long-term growth and strong rental demand, real estate investing in Charleston, South Carolina is tough to beat. Charleston is a high-demand coastal city driven by tourism, a major port, and top-tier healthcare. With a strong economy and historic charm, the tenant base includes professionals, military families, and short-term renters.
According to Zillow, the median home value in Charleston is about $572,823. Rents are equally strong, with RentCafe reporting the average monthly rent at $2,060. While prices are higher than in other South Carolina markets, cash flow is still achievable, especially with short- or mid-term rental strategies.
For seasoned investors or those with a bit more capital, Charleston offers appreciation potential and a consistent stream of renters, making it one of the top-performing cities in the South Carolina rental property market.
Columbia, SC
Home to the University of South Carolina, Columbia is a vibrant capital city that balances student housing with a stable government and healthcare-driven economy. It's one of the best cities to find affordable rental properties that serve both short- and long-term tenants.
The median home value in Columbia is around $232,153, and average monthly rent is about $1,157. These figures give landlords a strong rent-to-price ratio and reliable cash flow, especially in student-heavy areas like Five Points or Rosewood.
Rental property in Columbia is a great fit for beginners who want predictable turnover, solid demand, and lower barriers to entry.
Greenville, SC
Once a manufacturing hub, Greenville has reinvented itself as one of the most attractive mid-sized cities in the Southeast. Its economy is now powered by healthcare, tech, and advanced manufacturing. Add in a revitalized downtown and rising migration, and you’ve got a recipe for a thriving rental market.
Zillow reports the average home value in Greenville at about $317,341, while RentCafe shows the average rent hovering around $1,583. That’s a great range for investors seeking cash flow rental properties in South Carolina.
With its job growth and increasing population, Greenville rental demand is only going up, making it a solid long-term play for buy-and-hold investors.
Spartanburg, SC
For investors chasing affordability and yield, Spartanburg offers some of the best value in the state. Located just east of Greenville, this smaller city benefits from the economic activity of the Upstate region while maintaining its own identity in manufacturing, education, and logistics.
The average home value in Spartanburg is just $224,361, and average rent is around $1,214 per month. That’s a great setup for anyone looking to buy rental property in South Carolina with a low upfront investment.
With a working-class tenant base and ongoing economic development, Spartanburg is a prime pick for affordable housing in South Carolina with real upside.
Rock Hill, SC
Just south of Charlotte, Rock Hill gives investors access to a booming metro without paying North Carolina prices. It’s a commuter-friendly market with strong schools, stable employment, and expanding retail and industrial sectors.
As of early 2025, the median home value in Rock Hill is around $327,363. Meanwhile, average rent comes in at about $1,450, making the rent-to-price ratio attractive for both single-family and small multifamily investors.
If you're looking for investor-friendly cities in South Carolina with access to urban amenities and suburban stability, Rock Hill deserves a closer look.
North Charleston, SC
If you're looking for reliable rental demand without the high prices of Charleston proper, rental property in North Charleston is worth serious consideration. Known for its concentration of aerospace and logistics employers—including Boeing and the Charleston International Airport—the city attracts a steady working-class tenant base.
The median home value in North Charleston is around $308,582. According to RentCafe, the average rent clocks in at $1,599 per month, giving landlords a healthy rent-to-price ratio and consistent cash flow.
With a growing population and relatively low property taxes, North Charleston is one of the more investor-friendly cities in South Carolina for those focused on affordability and workforce housing.
Mount Pleasant, SC
Mount Pleasant is upscale, competitive, and undeniably in demand. Located just across the bridge from Charleston, this coastal suburb attracts families, retirees, and professionals seeking a safe, scenic community with top-rated schools and proximity to the beach.
The average home value in Mount Pleasant is approximately $857,565, among the highest in the state. But rents are also strong, with average monthly rent hovering around $2,279.
While this isn’t a market for budget investors, those who can afford the buy-in will benefit from appreciation, high-end tenants, and strong long-term ROI in one of the most desirable South Carolina rental property markets.
Florence, SC
Florence flies under the radar, but savvy investors know it’s one of the best places to find affordable housing in South Carolina with dependable returns. The local economy is driven by healthcare, education, and manufacturing sectors that support a reliable, long-term tenant base.
As of early 2025, the median home value in Florence is $212,752. Average rent in Florence sits around $1,155 per month, offering strong rent-to-price ratios that support monthly cash flow.
Florence may not have the flash of a big metro, but for investors focused on stable performance and low acquisition costs, it delivers consistent results with minimal risk.
Summerville, SC
One of the fastest-growing suburbs outside Charleston, Summerville is quickly becoming a top destination for families and professionals seeking more space without leaving the Lowcountry. The area’s rapid population growth and economic expansion have earned it recognition as a top job-magnet suburb.
The median home value in Summerville is about $382,661, while the average monthly rent is $1,658. These figures make the city a standout for real estate investing in Summerville, South Carolina, especially for those interested in long-term growth.
With new developments, great schools, and job access, Summerville is a high-upside suburban market that's still affordable enough for new investors.
Anderson, SC
Anderson is an upstate city that offers a rare blend of affordability, stability, and economic resilience. Situated near Clemson University and part of the Greenville metro area, it's ideal for investors targeting workforce renters and regional employers.
The average home value in Anderson is about $257,327. Rents are healthy, with RentCafe reporting an average rent of $1,239 per month, well-aligned for cash flow.
Whether you're looking to scale slowly or start small, buying rental property in Anderson gives you the opportunity to build in a solid, consistent, and affordable market with low competition.
Myrtle Beach, SC
Myrtle Beach is a coastal hotspot that offers investors a unique blend of tourism-driven demand and affordability. Known for its beaches, golf courses, and entertainment options, the city attracts a steady stream of vacationers and seasonal workers, creating opportunities for both short-term and long-term rentals.
The median home value in Myrtle Beach is approximately $299,311. Meanwhile, average monthly rent stands at about $1,649. This balance allows investors to achieve favorable rent-to-price ratios, making it an attractive market for those seeking cash flow and potential appreciation.
With its growing population and year-round appeal, Myrtle Beach remains a compelling choice for real estate investors looking to capitalize on a vibrant rental market.
Goose Creek, SC
Goose Creek offers investors a suburban setting with strong rental demand, thanks to its proximity to Charleston and a robust local economy. The city is home to a mix of military personnel, families, and professionals, providing a diverse tenant base.
The median home value in Goose Creek is around $319,175. According to RentCafe, the average rent for an apartment is approximately $1,766 per month. These figures suggest a solid rent-to-price ratio, offering investors the potential for steady cash flow.
Goose Creek's combination of affordability, growth, and tenant stability makes it a noteworthy market for real estate investment in South Carolina.
Sumter, SC
Sumter is an affordable market that appeals to investors seeking stable returns. The presence of Shaw Air Force Base and a mix of manufacturing and healthcare industries contribute to a consistent demand for rental housing.
The median home value in Sumter is approximately $192,601. Average monthly rent is about $1,209, indicating a favorable rent-to-price ratio for investors.
With its low entry costs and steady tenant demand, Sumter presents a practical option for investors looking to build or diversify their rental portfolios.
Bluffton, SC
Bluffton is a rapidly growing town known for its scenic beauty and proximity to Hilton Head Island. The area's appeal to retirees and professionals has spurred demand for quality rental housing.
The median home value in Bluffton is around $504,365. According to RentCafe, the average rent for an apartment is approximately $1,994 per month. These figures reflect a strong rental market with potential for appreciation.
Bluffton's combination of lifestyle appeal and economic growth makes it an attractive market for investors seeking long-term value.
Greer, SC
Greer is an up-and-coming market located between Greenville and Spartanburg. The city's economic development, including the presence of major employers like BMW, has led to population growth and increased rental demand.
The median home value in Greer is approximately $344,020. Average monthly rent stands at about $1,568, offering investors a balanced rent-to-price ratio.
With its strategic location and economic momentum, Greer presents a promising opportunity for real estate investors focused on growth and stability.
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Read Also: Best Places To Buy Rental Property In 2025 For Investors
The Best Places To Buy Rental Property In South Carolina: FAQ
Whether you're a local looking to invest in your own backyard or an out-of-state buyer exploring new markets, South Carolina offers a lot of potential, but also a few key questions. This FAQ section is designed to help clarify common concerns about buying rental property in South Carolina. From taxes to tenant demand, here's what you need to know to make smart decisions as an investor.
What is the best city in South Carolina to buy rental property?
It depends on your goals, but Charleston, Greenville, and Columbia are top picks thanks to their mix of demand, appreciation potential, and job growth.
Is buying rental property in South Carolina a good investment?
Yes, South Carolina offers strong rent-to-price ratios, population growth, and landlord-friendly laws, making it attractive for both cash flow and long-term value.
What cities in South Carolina have strong rental demand?
Charleston, Columbia, North Charleston, and Summerville consistently show high rental demand in South Carolina cities due to universities, tourism, and strong job markets.
Can you cash flow with rental property in South Carolina?
Absolutely. Many cities like Spartanburg, Florence, and Anderson offer affordable homes and solid rents that allow for immediate positive cash flow.
What are property taxes like for landlords in South Carolina?
Rental properties are assessed at a 6% rate, and while that’s higher than the 4% for owner-occupied homes, it’s still competitive nationally. Learn more here.
Are there landlord-friendly cities in South Carolina?
Yes, most areas outside of Charleston and Columbia have quick eviction processes and no rent control, making them landlord-friendly cities in South Carolina.
Can out-of-state investors buy property in South Carolina?
Yes, out-of-state investors can easily purchase and manage rentals in South Carolina, especially with the help of local property management services.
What are the best South Carolina cities for appreciation?
Mount Pleasant, Bluffton, and Charleston have shown the strongest price appreciation over the past few years, driven by high demand and limited inventory.
Is South Carolina real estate beginner-friendly?
Definitely. The state has a low cost of entry, flexible laws, and a wide range of markets that make real estate investing in South Carolina for beginners approachable and scalable.
Where should I invest in South Carolina real estate in 2025?
Look at markets with growing populations and strong job bases—like Greenville, Summerville, and Goose Creek—for the best mix of stability and upside.
Final Thoughts on the Best Places To Buy Rental Property In South Carolina
As you've seen throughout this guide, some of the best places to buy rental property in South Carolina offer a rare combination of affordability, rental demand, and long-term growth potential. Whether you're a first-time investor or looking to expand your portfolio, South Carolina stands out as a market where the numbers still make sense—and where opportunity is growing fast.
From bustling metros like Columbia and Charleston to affordable gems like Spartanburg and Florence, the state is full of diverse markets suited to different strategies. If you're looking for a place to build steady cash flow, benefit from appreciation, or simply get started with a low barrier to entry, South Carolina has a city—and a strategy—that fits your goals.
Ready to Take the Next Step in Real Estate Investing? Join our FREE live webinar and discover the proven strategies to build lasting wealth through real estate.
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*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.
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