Wholesaling Land

Wholesaling Land: A Guide To Vacant Land Investing

real estate investing strategies wholesale real estate Aug 04, 2023

Wholesaling land is a compelling exit strategy for opportunistic real estate investors. This unique strategy provides a unique way to build wealth that doesn’t require much upfront capital (if any)— or even a house. Nonetheless, it is crucial to understand how this niche operates and the fundamental processes involved in profitable deals.

Before completing a deal, aspiring land wholesalers must equip themselves with the knowledge, strategies, and insights necessary to navigate this specialized market successfully. As a result, we’ve developed this guide to vacant land real estate investing to teach investors everything they need to know for their real estate business, including:


What Is Wholesaling?

Wholesaling is an exciting investment strategy that has garnered a lot of attention in the real estate market, enticing investors with the potential for rapid wealth creation and minimal risk. A wholesaler’s primary role is to act as a bridge, connecting motivated sellers with potential buyers. In return, investors are rewarded with a swift turnaround time, low entry barriers, and minimal capital requirements. As a result, wholesaling has developed a reputation for providing an excellent starting point for beginners.

The process begins with investors actively seeking distressed properties priced below their fair value (usually at risk of foreclosure or levied with liens). These properties often require significant repairs, and the owners are typically eager to sell without involving a real estate agent or Realtor. Once a promising property is identified, the investor negotiates a wholesaling land contract with the seller, securing the right to purchase the property at a discounted price.

Instead of purchasing the property, the wholesaler assigns the contract to another buyer willing to pay more than the previously negotiated price. The difference in the purchase prices represents the margin from which wholesalers earn their fee, typically ranging from 5% to 10% of the total property price.

Ultimately, real estate wholesaling creates a win-win scenario for all parties involved. The original property owner receives their proceeds, the end buyer secures a valuable investment opportunity, and the wholesaler earns a fee relative to their involvement.

Read Also: How To Start Wholesaling Real Estate For Beginners In 7 Steps


Why Should You Wholesale Land?

Wholesaling land presents a unique and exciting opportunity for real estate investors, offering a range of compelling reasons to try this exit strategy. Not only do wholesalers not need a real estate license, but a wholesaling business can become a tremendous wealth-building machine. One of the most significant advantages is the accessibility of vacant lots, raw land in various markets, often available at surprisingly low costs. Due to the affordable nature of raw land in many markets, wholesaling land may provide an excellent entry point for newcomers.

Perhaps even more important, however, is the profit potential. Like traditional wholesale deals, land deals offer investors the ability to earn an attractive profit with minimal risk. In fact, land deals offer even more potential. At the very least, demand for land is consistent, and its supply cannot be increased to meet market demands, ensuring a competitive market with higher price points.

Wholesaling land also offers investors some attractive contingencies. While the goal is ultimately to assign the contract to another buyer, investors who take ownership of the land still have valuable assets.

If for nothing else, owning land can yield tremendous market value. Unlike stocks and commodities, land is considered a tangible, usable, and limited asset that tends to appreciate over time. Its scarcity contributes to steady and often substantial appreciation, making it a resilient investment choice. Additionally, the land offers the flexibility to build or hold, providing potential for quick profits and passive income streams.

Understanding your exit strategy and conducting thorough research is essential to making the most of a land investment. Factors such as market conditions, demand for housing, interest rates, the local economy, and new housing construction all play critical roles in determining the success of a raw land investment.

Attend our FREE training at Real Estate Skills. Gain insider knowledge, expert strategies, and essential skills to make the most of every real estate opportunity that comes your way.

Wholesale Houses Consistently


Pros & Cons Of Land Investing

Like traditional residential wholesale deals, land deals coincide with pros and cons. While the profit potential is enticing, real estate wholesalers must understand that there are drawbacks to this particular exit strategy. As a result, we’ve created a list of pros and cons for investors to make more informed decisions with their investment opportunities.


Pros Of Land Investing

The pros of wholesaling land include, but are not limited to:

  • Relatively Easy: There is often little-to-no competition compared to other real estate sectors. The low cost of ownership and maintenance further contributes to the appeal, allowing investors to keep their expenses in check while maximizing potential profits.
  • Quick Profits: With the right approach and market analysis, investors can capitalize on undervalued properties, assigning the contracts (or double closing) at higher prices for substantial returns.
  • Flexibility: If a contract can’t be assigned, investors can develop the property for various purposes or hold it as a long-term investment for passive income.
  • Hands-Off Nature: Unlike owning buildings or rental properties, vacant land requires minimal management and upkeep, relieving investors of the burden of dealing with tenants and property maintenance issues.
  • Motivated Homeowners: Vacant landowners are often highly motivated to sell, mainly when they are absentee owners. This situation opens up opportunities for investors to negotiate excellent deals with sellers who may be more apathetic about the property's value due to its lack of immediate income or emotional attachment.
  • Less Competition: land investing offers a local market with far less competition than traditional real estate sectors. While many investors focus on houses and commercial properties, those who recognize the superior benefits of land can gain a competitive edge.

Read Also: Wholesaling Rental Properties: The (ULTIMATE) Guide


Cons Of Land Investing

The cons of wholesaling land include, but are not limited to:

  • Large Down Payments: Due to the higher risk associated with undeveloped land, lenders may demand a down payment of up to 50%, making it harder to secure funding for a double close.
  • Zoning Restrictions: Different areas have varying zoning laws that dictate how the land can be used. As a result, the cash buyers may be limited to a smaller population.
  • Permitting Costs: Any investors who keep the land must deal with excessive permitting costs. Building on undeveloped land may require obtaining several permits, such as septic, well, driveway, and building permits.
  • Easements: An easement grants others the right to use the property for specific purposes, and investors must ensure that any existing easements align with their plans for the land.
  • Time Commitment: Once again, investors who keep the land or end up purchasing through a double close may run into significant time commitments. Unlike developed properties, raw land may require considerable preparation before building or developing.
  • Market Volatility: Land values are not immune to price swings and can experience declines, making it essential for investors to carefully analyze market trends and demand-supply dynamics before making investment decisions.
  • Illiquidity: land is an illiquid asset, and converting it into cash quickly can be challenging.

Thinking about investing in real estate? Join Alex Martinez at his FREE training to learn how to get started with house flipping and wholesaling!


Wholesaling Land: 3 Expert Strategies

Outside of the traditional strategy that involves assigning purchase contracts, investors should look into the following:

  • Offer Seller Financing
  • Flipping Vacant Land
  • Track Your Returns

wholesaling land strategies


Offer Seller Financing

Offering seller financing on raw land investments can be an advantageous strategy for buyers and sellers. This option allows for a clear and straightforward agreement through a promissory note, minimizing confusion and ensuring both parties understand their obligations.

However, sellers should ensure they own the property outright to avoid complications, especially if they still pay off a mortgage. Seeking advice from a tax specialist is also wise to avoid potential issues with the government.

For buyers, seller financing can provide several benefits. They may obtain a better price without paying commission fees, and negotiating favorable real estate contract terms, such as shorter payment periods or including a balloon payment, is possible. For selling an existing piece of land, finding a buyer, arranging a contract, and agreeing on terms are critical steps in smoother the process.


Flipping Vacant Land

Not unlike house flipping, flipping vacant land allows investors to create more advantageous real estate deals with more potential; this can involve performing essential tasks, such as obtaining land surveys, identifying zoning requirements, or combining parcels for resale. While it may take flippers longer to deal parcels and tracts of land compared to residential lots, the potential for more significant profits makes it appealing, especially in desirable areas where such land is less readily available.

When land wholesaling, investors should prioritize up-and-coming areas with future construction projects in the works. These locations often offer excellent opportunities for evaluation and potential profits. However, ensuring the lot is buildable and free from any encumbrances or zoning restrictions that might hinder development is essential.


Track Your Returns

Tracking returns is crucial when wholesaling vacant land. By meticulously recording and analyzing the outcomes of each deal, wholesalers can gain valuable insights that aid them in current and future transactions. Monitoring returns provides a clear picture of the profitability of individual contracts, enabling wholesalers to identify their most lucrative strategies and focus on high-yield opportunities.

Moreover, tracking returns allows wholesalers to identify patterns and trends in the market, helping them make informed decisions and adapt their approach accordingly. It also assists in evaluating the effectiveness of different marketing and negotiation techniques, leading to more refined strategies for acquiring and selling land.


Final Thoughts On Wholesaling Land

While less popular than wholesaling houses, wholesaling land offers investors of every level incredible wealth-building opportunities. Done correctly, the wholesaling process can be very lucrative, but investors must respect the differences between land wholesaling and single-family home wholesaling. With due diligence, knowledge, and strategic planning, vacant land wholesaling can be rewarding for those willing to seize its potential.

At Real Estate Skills, our team of experts is ready to provide you with the tools you need for wholesaling land. We're committed to providing the knowledge, resources, and support to help aspiring wholesalers complete their vacant land deals. So avoid common mistakes and maximize returns by leveraging our expertise today.

free real estate investment training

Unlock Our FREE Webinar Training

Founder & CEO of Real Estate Skills, Alex Martinez, reveals the systems and processes used to wholesale and flip houses without doing any marketing!

  • Completely FREE training video.
  • No prior experience is required to start.
  • Begin investing with no cost for marketing.
  • Learn to invest in any real estate market.
  • Discover how you can close deals consistently

Enter your information below to unlock the FREE webinar!

By providing my contact info, I give express written consent to Real Estate Skills to email, call, & send text messages for upcoming events & reminders. By opting in you agree to RealEstateSkills.com's Terms of Use and Privacy Policy.

Reviews & testimonials from students like you.

No matter where you start, you can become a successful real estate investor. Listen to these amazing stories from the students in our program!