How To 2X Your Wholesale & Flip Business OVERNIGHT!

Hey everyone, it's Alex Martinez, and in this article, we’re covering how to 2x your wholesale and flip business overnight.

I just got off a coaching call with a student who wanted to gain momentum fast. She’s already done deals but struggled with inconsistency. After reviewing her business, we found three major problems she didn’t even know she had — and once fixed, they helped her double her results. I’m going to share those same insights with you today so you can 2x your wholesale and flip business overnight.

• 3 Strategies To 2x Your Wholesale Real Estate Business Overnight
• How to Combine All 3 for Maximum Growth
• Get Coaching and Case Studies from Real Estate Skills

3 Strategies To 2x Your Wholesale Real Estate Business Overnight

Strategy No. 1: Build Direct Relationships with Cash Buyers

If you want to 2x your business overnight, the first thing you need to do is build direct relationships with your cash buyers.

A lot of people starting out don’t have direct relationships with buyers. My student was one of them. She had four wholesale deals and had to find JV partners with existing cash buyers. The problem? She had to split every wholesale fee 50/50.

She earned $20,000 instead of $40,000 because she didn’t have her own buyers. Many beginners follow the advice to “find the deal first and the buyers will come.” While that sounds great, what happens is those buyers often come through someone else — meaning you’re giving up half your profit.

If she had spent just one or two days building relationships with cash buyers, she could’ve kept 100% of her fees. That’s an instant way to 2x your income without doing more deals.

And beyond the financial impact, it also reduces stress. Without cash buyers, every deal feels uncertain and chaotic. You end up scrambling at the last minute, unsure how you’ll exit the deal. Having your own cash buyers means more control, more confidence, and more profit.

So, the first strategy to double your business overnight is simple — build direct, one-on-one relationships with cash buyers.

Read Also: [FREE SCRIPT] How To Talk To Cash Buyers & Find Their Buying Criteria

Strategy No. 2: Find Cash Buyers Who Can Pay More

The second strategy is to find cash buyers who can pay higher prices for deals.

Many new investors use the “70% rule” to calculate their maximum allowable offer (MAO). My student was doing this too, and she told me, “Alex, I don’t have momentum. It feels inconsistent, and I think I’m lowballing too much.”

She was right. There’s a balance in investing — yes, you make money when you buy, but being too conservative can also kill your deal flow. Sometimes, an agent might reject your $100,000 offer but accept $110,000 or $120,000. That small difference could be the difference between landing or losing a deal.

The problem was that all her buyers only purchased at 70% of the ARV (After Repair Value). That limited her competitiveness. So, during our coaching session, we found three cash buyers in her market who bought up to 83% of ARV minus repairs — and we did it in about an hour.

Here’s the impact: On a $1 million ARV property, the difference between 70% and 80% ARV is $100,000 in offer power. If you’re offering $600,000 and your competitor can offer $700,000, guess who gets the deal?

Finding buyers who pay more allows you to make stronger offers, win more deals, and gain consistency without working harder. You’re not doing more work — you’re just working smarter.

If your system feels broken, it’s probably not the strategy — it’s your inputs. Once we found better buyers, my student could instantly make higher offers, get more contracts, and close more deals.

Strategy No. 3: Double the Number of Written Offers

The third strategy is to double the number of written offers you send daily, weekly, and monthly.

Most people think doubling their business means doubling their work hours — twice as many calls, twice as many conversations. That’s not true. What matters most is doubling your written offers, not just your talk time.

Written offers are the most important KPI in your wholesaling business. If you don’t double the number of offers you send, you’ll never double your closed deals.

On average, one in 15 written offers results in a deal, assuming you have good cash buyers. So, if you send one offer a day — about 30 offers a month — that’s roughly two deals. With a modest $10,000 wholesale fee, that’s $20,000 per month.

Now, if you double that to two offers a day, that’s 60 offers a month — about four deals — instantly doubling your income potential.

When my student started focusing on this key metric, she stopped wasting effort on vanity metrics like call time. By simply sending more written offers, she began seeing real, measurable results.

This one shift alone can double your deal flow overnight.

How to Combine All 3 for Maximum Growth

Now, here’s the key: Don’t start with Strategy #3 if you haven’t fixed #1 and #2.

If you double your offers but still rely on low-paying buyers or JV partners, you’ll just be spinning your wheels. Start by building direct relationships with cash buyers and finding those who pay more. Then double your offers.

If you apply all three strategies, you can realistically 2x, 4x, or even 8x your business without working more hours.

Start with No. 1 — build direct relationships with cash buyers so you can keep 100% of your profits.
Then apply No. 2 — work with buyers who purchase at 80–85% of ARV instead of 70%.
Finally, use No. 3 — double your written offers to double your deal flow.

Remember, cash buyers are abundant, but not all are equal. Don’t rely on one buyer and hope they’ll fund all your deals. That creates inconsistency and unnecessary stress.

By implementing these three strategies together, you’ll gain consistency, confidence, and growth in your wholesale or flipping business.

Get Coaching and Case Studies from Real Estate Skills

If you want to see real case studies from students across the country applying these same strategies, visit RealEstateSkills.com/watch.

At Real Estate Skills, we do six hours of one-on-one coaching every week with our students, helping them identify and fix problems they didn’t even know existed. After more than 14 years in business, we’ve helped thousands of investors gain momentum, close more deals, and scale faster.

Momentum is real. Momentum is everything in business.

Now go out there and 2x your business!

*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.