Launch Control

Launch Control Review: SMS Marketing for Real Estate (2023)

real estate software Jun 01, 2023

Text message marketing is rapidly gaining popularity in the real estate industry --  and for a good reason. According to Smart Insights, 97% of text messages are read within 15 minutes of receipt. Moreover, it's a cost-effective strategy that allows for personalized messaging to enhance engagement, which can improve your conversion rates.

And now, there's Launch Control – a recently developed SMS marketing solution designed for real estate professionals with automation and lead list segmentation features. In this comprehensive Launch Control review, we'll dive into what Launch Control is, what it offers, and how it can help you streamline your real estate marketing efforts.


What Is Launch Control?

Launch Control is an all-in-one SaaS text marketing platform for real estate professionals. Founded in 2019 by a team of real estate innovators led by Michael Bartolomei, the company behind the platform is based in Tampa, Florida, and currently has a team of approximately 50 employees.

In this comprehensive Launch Control Review, we're going to unravel the unique features of the platform - from its robust All-In-One Messaging Dashboard and proprietary routing algorithm to its local phone number integration and customized drip campaigns.


What Does Launch Control Do?

Launch Control streamlines SMS marketing efforts and provides real estate professionals with a powerful tool to connect with leads and prospects via text message.

It simplifies SMS marketing by providing features for efficient message delivery, such as automated drip campaigns, lead list segmentation, personalized messaging, and a proprietary routing algorithm. 

Learn how to invest in real estate without spending a dime on marketing! Join Alex Martinez at his FREE training to learn how to get started with house flipping and wholesaling.


How Does Launch Control Work?

With Launch Control, real estate investors can harness the power of SMS marketing to significantly boost their deal flow. The platform offers a comprehensive set of features and functionalities that empower professionals to maximize their productivity and streamline business operations. Check out how Launch Control SMS marketing works:

launch control review how does it work

Improves Marketing SMS Deliverability Through Spinner Tokens 

Sending the same message repeatedly to the same recipient in a short period can lead to negative consequences for SMS marketing. It may trigger spam filters or cause the recipient to mark the message as spam. Additionally, carriers have guidelines to prevent businesses from sending repetitive messages and protect consumers from spam. For instance, carriers like Verizon and AT&T often monitor text message traffic and can block messages deemed to be spam or violating their policies.

Thankfully, Launch Control's spinner tokens can help resolve this issue. The tool creates up to 84 variations of the initial message, ensuring that marketing messages aren't repetitive and more likely to be delivered by carriers. With Spinner Tokens, real estate professionals can rest assured that their messages will not be blocked or marked as spam, increasing the chances of being seen by their target audience. Additionally, this tool eliminates the need to manually write multiple texts, as you only need to write the initial message.

Check out this quick video below on how to create initial messages!

Simplifies Lead Nurturing 

One challenge real estate professionals face when using SMS marketing is the time and effort it takes to manage follow-up campaigns. Manually sending follow-up text messages to leads can be tedious and time-consuming, and with limited time, it can be challenging to stay on top of every lead. This is where Launch Control's drip campaigns and integration with platforms like Zapier, Podio, and RESimpli CRM come in handy.

Launch Control’s drip campaigns enable users to automate follow-up text message campaigns, freeing time to focus on chasing new leads and closing deals. 

Additionally, Launch Control's integration with common real estate tools like Zapier, Podio, and RESimpli enables users to automatically move lead lists from these platforms to Launch Control for seamless drip campaigns. This eliminates having to enter lists through manual data entry and makes lead management more efficient.

By leveraging Launch Control’s drip campaigns and integration, real estate professionals can more effectively manage their leads and nurture them toward closing deals.

Segments Lead Lists

With Launch Control's segmented lead lists feature, real estate professionals can organize their leads into specific categories based on demographics, location, interests, or any other relevant criteria. 

Not only does this increase the likelihood of engagement and interest, but it also saves time for the real estate professional. Instead of browsing through an entire lead list to find the leads that fit specific criteria, they can simply go to the segmented lead list and send a targeted message to the appropriate category.

This is incredibly useful for busy real estate investors looking to optimize their time and maximize the effectiveness of their SMS marketing campaigns.

Streamlines Campaign And Business Performance Monitoring

In the competitive world of real estate, it's important to measure the success of your marketing campaigns to see what's working and what's not. Launch Control's analytics and KPI tracking features are designed to help real estate professionals keep track of campaign performance, analyze key metrics, and adjust strategies accordingly. They allow users to:

  • Track & Compare Campaign Performance:  Launch Control’s analytics & KPIs allows real estate professionals to compare the performance of different marketing campaigns to determine which ones generate the most leads and conversions. By identifying what works and what doesn't, investors and pros can adjust their strategies accordingly to maximize their return on investment (ROI).
  • Analyze KPIs for Each Batch: With Launch Control analytics, users can analyze key performance indicators (KPIs) for each batch of text messages sent. This provides valuable insights into the effectiveness of each batch, such as the response rate and the number of leads generated. Real estate professionals can identify trends and adjust their strategies to improve campaign performance by tracking KPIs over time.
  • Track representative performance: For real estate investors with multiple salespeople, Launch Controls’ analytics allows real estate investors with teams to track the performance of their acquisition reps by monitoring the number of leads generated by each rep. Investors and pros can recognize and reward high-performing reps and provide additional training and support for those struggling by identifying top performers.
  • Create effective marketing messages: Launch Control's A/B testing feature allows users to test different versions of their marketing messages to determine which ones are more effective. This enables them to make data-driven decisions when crafting their marketing messages, generating higher response rates and more leads.
  • Identify performing and underperforming campaigns:  Launch Control provides response rates and lead totals in real-time, allowing users to monitor the performance of their campaigns as they occur. Consequently, investors and pros can make adjustments to improve their marketing strategy by quickly identifying underperforming campaigns.
  • Adjust marketing strategies accordingly: Launch Control's analytics and KPI tracking features provide daily, weekly, and monthly breakdowns of campaign performance. This allows users to identify trends over time, such as changes in response rates or lead totals, and adjust their strategies accordingly.

One problem with SMS marketing is that messages from unknown numbers can often be disregarded or even marked as spam by recipients. This is where Launch Control's local numbers feature comes in handy. They allow real estate professionals to use a number their target audience is familiar with, increasing the chances of getting a response.

As a result, Launch Control real estate users can rest assured their messages are being seen by their target audience and are more likely to generate leads. 

Safeguards And Simplifies User Compliance

Real estate professionals must ensure that their text messaging campaigns comply with TCPA regulations to protect consumers from unwanted messages. Thankfully, Launch Control SMS marketing is a TCPA-compliant platform keeping users compliant and simultaneously enables them to build trust with potential leads by respecting their preferences. 

Additionally, the platform timely updates and notifies users of any changes to TCPA, and other text marketing regulations, ensuring users avoid compliance issues. 

Other Features Of Launch Control 

The platform provides a range of customizable options, allowing users to tailor their SMS marketing campaigns to suit their specific needs and target audience. Here are other notable features of Launch Control:

  • Blacklist Litigator: This feature flags and removes potential litigators from lead lists. As a result, Launch Control users can avoid costly lawsuits and protect their business reputation by identifying potential litigators before a message is sent. 
  • Skip tracing: With people constantly changing their phone numbers and moving addresses keeping track of accurate contact details can prove tricky. This is where Launch Control's skip-tracing feature comes in. By leveraging public records and other data sources, Launch Control's skip-tracing function enables real estate professionals to locate the current contact information of their leads, even if they've moved or changed phone numbers.

Check out this quick video below to learn more about how Laucn Control's skip tracing works!

Read Also: Real Estate Marketing (The Ultimate Guide)



Launch Control vs Competitors

launch control review competitors

Here’s how Launch Controls's SMS marketing stacks against the competition: 

Launch Control vs REI Reply

REI Reply is a real estate investing software designed to streamline communication between investors and their leads. The platform offers a simple three-step process for setting up and launching SMS campaigns, customizable templates, and automated workflows. REIReply also has features like targeted messaging, automated follow-up sequences, and dynamic keywords. 

However, it's worth noting that Launch Control also boasts a user-friendly dashboard and step-by-step tutorials for setting up campaigns.

Like REI Reply, Launch Control offers targeted messaging, automated workflows, and additional features like local numbers and TCPA compliance. In a nutshell, both Launch Control and REI Reply offer solid SMS marketing solutions for real estate professionals.

Launch Control vs Lead Sherpa

Launch Control and Lead Sherpa offer highly similar features. Both platforms, for instance, offer SMS marketing and skip tracing targeted at real estate investors.

However, Lead Sherpa offers list stacking, allowing users to find motivated sellers, while Launch Control doesn’t easily. On the bright side, Launch Control has built-in property details, tax information, and mortgage amounts allowing users to build their lists seamlessly.

In that light, both platforms have pros and cons, and it all comes down to the features you need for your real estate business

Launch Control vs Batch Leads

Batch Leads is primarily a lead management software with features like real estate leads filtering, skip tracing, and lead management.

The software also integrates with other real estate tools like Zillow and Redfin, which benefits investors looking to expand their reach. Launch Control is more of an SMS marketing platform that streamlines communication between investors and leads.

Launch Control vs PropStream

PropStream is a real estate software that provides access to a wide range of real estate data, including MLS listings, tax records, and property details. The software offers features like property searches, owner information, and customizable property reports.

PropStream also allows users to create and save searches, automate property alerts, and generate mailing lists. PropStream is more of a comprehensive real estate data and analysis tool, while Launch Control is a specialized SMS marketing platform for real estate investors.

Read Also: PropStream Review


How Much Does Launch Control Cost?

Launch Control Pricing Review

Launch Control provides three subscription tiers: Lite, Core, and Pro. The Lite plan begins at $497 per month, featuring 10,000 outbound messages, unlimited contact uploads, complimentary incoming messages & calls, skip tracing at $0.15, and group onboarding. The Core plan, priced at $797 monthly, increases the outbound message count to 20,000 and reduces the skip tracing cost to $0.13. Lastly, the Pro package at $1497 per month includes 50,000 outbound messages and offers the best skip tracing rate at $0.11.

While these packages may provide comprehensive solutions, the costs can quickly add up for a novice real estate investor. As an alternative, we invite you to explore our training course at Real Estate Skills. Our course offers practical and effective strategies for investing in real estate that doesn't rely heavily on marketing expenditure. By combining the effective use of tools like Launch Control with the knowledge gained from our course, you'll have the capability to make informed investment decisions without excessive spending.

For a deeper dive into real estate investing without breaking the bank, check out our informative video, "How to Get into Real Estate with No Money!" This guide will provide you with invaluable insights and practical tips to kickstart your real estate journey without a hefty initial investment.


Launch Control FAQ

1. What Is The Main Objective of Launch Control?

Launch Control aims to help investors and agents communicate effectively with their leads and automate their marketing efforts through targeted messaging, automated workflows, and other features. 

2. What are the Benefits of Launch Control?

Launch Control's user-friendly interface makes setting up and launching SMS campaigns easy. It features automated workflows that streamline the follow-up process, saving time and improving efficiency.

The platform also offers targeted messaging allowing users to reach specific audiences based on location, property types, and other factors, thus increasing the likelihood of conversions. Users get local phone numbers, increasing response rates and enhancing marketing campaigns' credibility.

Additionally, it provides real-time reporting for seamless campaign monitoring, a blackhat litigator feature, and, more importantly, it’s TCPA-compliant. 

3. Is There a Launch Control App?

Yes, Launch Control offers a mobile app allowing users to manage their SMS campaigns. The app has all the features available on the desktop version, including message scheduling and campaign tracking. Conversely, real estate professionals can stay on top of their marketing while on the go. 

4. How Do I Cancel My Launch Control Subscription?

To cancel your Launch Control subscription, log in to your Launch Control account and click on the "Billing" tab. From there, click the "Cancel Subscription" button and follow the instructions to confirm the cancellation. You should receive an email confirmation once the cancellation is complete.

You must cancel five days before the renewal date to prevent the following month’s charges. Besides the said method, users can also cancel by contacting support at [email protected]

Read Also: 8 Best Real Estate Wholesaling Tools


Is Launch Control Worth It?

The value of Launch Control largely depends on your individual objectives and requirements as a real estate investor. While Launch Control undoubtedly provides an efficient SMS marketing platform for managing and interacting with leads, its true potential can be fully unlocked with a robust understanding of real estate investing.

The platform boasts an intuitive interface, customizable templates, and automated workflows to simplify your SMS campaigns. It also provides fairly priced plans and integrates with various platforms for effortless lead management.

While Launch Control certainly represents a solid choice for real estate professionals wanting to utilize SMS marketing, the success of your investments often relies on more than just marketing strategies. That's why at Real Estate Skills, we offer an online course designed to provide a comprehensive understanding of real estate investing, with or without marketing spend. By coupling a tool like Launch Control with the knowledge gained from our course, you'll be better equipped to maximize your real estate investment efforts.


*Disclosure: Real Estate Skills is not responsible for the information provided by Launch Control or on its respective website. Launch Control is an independent company which provides real estate services to investors. Real Estate Skills trains on using Launch Control and the benefits of using the service but is not responsible for the content it provides.

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