How To Market Wholesale Real Estate Deals To Cash Buyers!

If you want to sell your wholesale real estate deals quickly and for maximum profit, you need a proven system for marketing to serious cash buyers. Do you want to learn how to market wholesale real estate?

In this guide, we’ll walk you through the exact process we use to package, present, and sell wholesale deals—often within 72 hours—while keeping cash buyers eager and ready to close.

Once you get a property under contract, the clock starts ticking. I’ll show you how to immediately reach out to your top three to five qualified cash buyers and present the deal in a way that matches their exact criteria.

You’ll discover the three key numbers every investor wants to see first—ARV, repair costs, and purchase price—and why you should never break out your wholesale fee separately.

We’ll also cover how to make your offer irresistible by including comps, repair estimates, timelines, and even links to comparable sales so buyers can quickly verify the value themselves.

• Contacting Cash Buyers After Contract
• What to Include in your Deal Email
• Adding Comps and Timelines
• Scheduling Walk-throughs Fast
• How to Avoid Putting in Your Own EMD
• Why Finding Cash Buyers First is Key
• Using Proof of Funds from Buyers or Lenders
• How to Approach Hard Money Lenders

Contacting Cash Buyers After Contract

Once we get an executed contract back, I immediately contact my three to five cash buyers. This deal fits their exact criteria.

Let’s say we’re making a $10,000 wholesale fee, and they’re going to make $40,000 in profit on it because we analyzed the numbers and know exactly what they want.

I send an email to my cash buyers letting them know:

“Hey, just got this property under contract at 1234 Hurst Drive. Here’s the ARV of the property, here are the repairs, and here’s your purchase price.”

The purchase price I list includes my wholesale fee. I never break out my wholesale fee separately.

I don’t want them thinking about that. I want them asking only one question: “Does this property work at this purchase price?”

What to Include in Your Deal Email

Most qualified investors and fix-and-flippers can quickly determine if it’s a deal once they have the ARV, repair costs, and purchase price.

I also include links to the three comps I found to justify the ARV, making their job even easier.

I then list the closing timelines: EMD due date, inspection contingency removal date, and the final closing date. This way, they have all the details they need upfront.

If a cash buyer has to come back with basic questions you could have answered in your email, you’re not going above and beyond.

Adding Comps and Timelines

After sending the email to my three to five cash buyers, I follow up with a phone call and text message.

I try to set up a walkthrough of the property that same day.

If you’ve done your job right, the deal should work for multiple buyers.

At this stage, I want to work with the most communicative cash buyer—someone willing to view the property the same day.

Sometimes, I’ll call the agent and say, “I’m going to walk the property with my partner. Can you set up a time for tomorrow at 10:00 a.m.?” Occasionally, they’ll just give me the lockbox code.

The goal is to get them into the property fast, often with their contractor, and ideally within 72 hours.

Scheduling Walk-Throughs Fast

If you have great cash buyers, it’s common to avoid putting in your own earnest money deposit (EMD).

Serious cash buyers who purchase three to ten properties a month understand quick timelines and know that good deals go fast.

If you don’t know what you’re doing or haven’t built relationships with cash buyers, you’ll be more likely to put in the EMD yourself.

But with strong buyers, you can often have them put it in for you.

How to Avoid Putting in Your Own EMD

The key is finding a good deal that matches your buyer’s criteria. That’s why finding cash buyers first is so important.

Without them, you risk getting a great deal under contract but losing out because you can’t close fast enough.

Competitive offers often come with 10–14 day closes, so having your buyers ready to move is critical.

Finding three to five cash buyers doesn’t take weeks—it can be done in a day or two.

Why Finding Cash Buyers First Is Key

With proof of funds (POF), you can sometimes leverage your buyer’s POF instead of getting your own.

If they have the capital to purchase, their bank statements can serve as proof.

When starting out, you might incentivize a cash buyer by offering them the first look at a deal in exchange for access to their POF.

Just remember that POFs must be updated every 30 days, so you’ll need a strong relationship to keep getting them.

Using Proof of Funds from Buyers or Lenders

Hard money lenders are often more willing and consistent in providing proof of funds because it’s essentially marketing for them.

They want to lend to fix-and-flippers and see POFs as a way to help their future customers get deals under contract.

They don’t check your credit score for a POF, and they typically lend based on the deal itself.

If you find a great fix-and-flip property, they’ll secure their position by placing a lien or note on the property.

How to Approach Hard Money Lenders

When talking to hard money lenders, remember they lend to fix-and-flippers, not wholesalers.

Position yourself as someone who fixes and flips, even if you wholesale as well. This aligns your interests with theirs and increases your chances of getting a POF.

If you want to build a highly profitable wholesaling and flipping business, check out my in-depth training at Real Estate Skills. See you there, and happy wholesaling.

 *Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.