freedomsoft reviews

FreedomSoft: Real Estate Software Review (2024)

real estate software Jan 11, 2024

In this FreedomSoft review, we will discuss how this software has become a renowned real estate tech solution, redefining how a realtor or investor approaches some of the tasks in REI, making the entire process more manageable and efficient:

From risk manager to marketing specialist and project manager, as a real estate investor, you’ll take on various roles. Wearing these multiple hats can be demanding, but there’s a solution: embracing technology. Using technology to automate repetitive tasks between these roles lets you avoid burnout.

Continue reading our 2024 FreedomSoft review to find out if it is the right software for you.

What Is FreedomSoft?

FreedomSoft is a real estate investor software solution for both professional and novice investors.

The software makes real estate investing a tad easier by offering realtors and other REI professionals access to over seven million records of vacant and distressed homes across the country and even absentee homeowners, making it easier for investors to find qualified prospects.

Besides a vast database, FreedomSoft software also boasts a range of innovative features, including lead management tools, deal analysis, and a ton of others which we'll discuss below.

Read Also: 10 Best CRM For Real Estate Wholesalers (2024)

What Is FreedomSoft Used for in Real Estate?

FreedomSoft CRM is made for real estate wholesalers, rehabbers, and real estate investing professionals. The platform offers features that automate and significantly optimize everyday business processes. Here’s a breakdown of what the platform is used for in real estate:

  • Lead generation: FreedomSoft CRM features over 15 million property records that it pulls from the MLS, public, and private records. They range from on-market properties to off-market ones such as absentee, distressed, and foreclosure listings. Additionally, FreedomSoft has a search function and over ten filters that empower professionals to find leads who fit their real estate investing portfolio easily and instantly.
  • Sales and rental comps: Beyond a vast property database, FreedomSoft supports sales and rental comps. Once you find a lead you’re interested in, FreedomSoft lets you run and generate real-time comps, maps, and photos of the property. Besides sales comps, FreedomSoft can also run rental comps to compare rental property prices and trends in the area they’re interested in.
  • Launching marketing websites: Websites are critical in real estate marketing, and FreedomSoft makes them easy and affordable to create. The platform offers eight pre-built templates that support drag-and-drop customization. This allows investors to quickly launch and tailor the templates into landing pages and lead websites that align with their business needs. Through these templates, users can launch as many websites as needed for marketing. The best part is they’re fully linked to the FreedomSoft CRM and can be connected to social media platforms, making lead funneling pretty straightforward.
  • List building: Building lists of motivated sellers and buyers allows you to connect and nurture them into returning leads efficiently. Thankfully, this real estate investing software offers the lead finder, a tool featuring 8+ prebuilt lists that are continuously updated with the latest property listings. The platform offers over 100 filters, allowing investors to effortlessly craft their lead lists from scratch and connect them to an email marketing system.
  • Deal analysis: Finding real estate deals is one thing, but ensuring these deals align with your investment portfolio is another. FreedomSoft makes the latter phase of the process seamless by offering a deal analysis tool that lets you determine the viability and potential of an investment property before you commit your monies to it. From wholesaling houses, to fix-and-flip, and buy-and-hold, Freedomsoft’s deal analysis tool supports the analysis of various investment properties and displays results in an easy-to-understand format.
  • Follow-up automation: FreedomSoft offers actionable workflows that investors can customize with various actions depending on the phase the lead is in to automate their follow-up processes. The platform even features a prebuilt workflow designed by Rob Swanson, FreedomSoft’s owner, that less tech-savvy users can edit and launch into their operations immediately.
  • Campaign tracking: In addition to providing easy-to-launch campaigns, FreedomSoft also provides campaign tracking tools that users can leverage to stay on top of SMS and email campaign open rates, response rates, costs, and returns on investment
  • Direct mailing: Despite the technological revolution in real estate, direct mail marketing is still alive. Freedom software real estate empowers users to use it by providing easily customizable postcard templates. The platform even lets users upload their postcards.

FreedomSoft Key Features & Benefits

freedomsoft software real estate

FreedomSoft stands out as a powerful and user-friendly, CRM for real estate investors. Its comprehensive suite of tools and features caters to every aspect of the real estate investment process, from lead generation to deal closure, offering a streamlined and efficient experience:

Robust List Building & Research

FreedomSoft stands out as a remarkably powerful and user-friendly CRM solution, tailored specifically for real estate investors. Its comprehensive suite of tools and features caters to every aspect of the real estate investment process, from lead generation to deal closure, offering a streamlined and efficient experience.

Efficient Lead Generation & Marketing

At the heart of FreedomSoft is its robust capability for list building and research. The platform provides users with the tools to compile targeted marketing lists effortlessly, a crucial step in the real estate investment journey. Additionally, FreedomSoft's unique 'Dig Tool' aids investors in uncovering hidden real estate deals, a feature that can be a game-changer in a competitive market.

Comprehensive CRM & Lead Management

When it comes to lead generation and marketing, FreedomSoft shines with its efficient lead conversion system. The platform transforms lists into leads in just a few clicks, enhancing the overall efficiency of the marketing process. The inclusion of a Power Dialer tool takes communication with sellers to the next level, facilitating faster and more effective deal-making.

Advanced Deal Analysis & Reporting

The CRM and lead management features of FreedomSoft are designed to organize and automate various aspects of lead handling. The comprehensive leads pipeline view consolidates all leads onto a single dashboard, simplifying management and tracking. The integration of lists, campaigns, and workspaces in the platform ensures that users have a well-organized approach to lead management.

Streamlined Task & Follow-Up Automation

For deal analysis and reporting, FreedomSoft provides essential tools that help users know their numbers, a critical aspect of real estate investing. Features like quick comps analysis aid in evaluating deals efficiently. The platform also reduces dependency on external sources for repair cost estimation by offering tools for repair estimation without contractors.

Enhanced Online Presence & Lead Integration

Task and follow-up automation are key strengths of FreedomSoft, enabling users to manage numerous leads and deals effectively. The platform offers pre-designed workflow templates tailored to real estate deal closure, exemplifying its focus on user convenience and efficiency.

Mobile Accessibility for On-the-Go Management

In the digital age, online presence is vital, and FreedomSoft addresses this need through its support for online lead generation. The platform enables quick and efficient setup of real estate websites, and its built-in web forms seamlessly integrate online leads into the CRM.

FreedomSoft’s mobile accessibility ensures that users are not confined to desktop use. The platform allows for communication with leads and team members on the go, and its mobile features facilitate lead and task management from the field.

Now, let's deep dive into the features we found to be most useful to real estate investors.

FreedomSoft's CRM & Lead Management 

Finding qualified real estate leads from the FreedomSoft database is just one piece of the puzzle in real estate investing.

One also has to contact them and convince them to sell their property and retain them for future business. This is called lead management, and thankfully, FreedomSoft’s CRM feature makes this straightforward, too. The platform's CRM software offers the following:

  • Virtually endless lead campaigns
  • Automated lead capture
  • Live answer & call forwarding
  • Document generator
  • Task and calendar management
  • Standard and customizable lead campaign templates
  • Built-in phone, text message, and voicemail
  • Digital signing

These features make managing motivated seller leads a lot easier. For instance, real estate investors can create lists to segment sellers based on the stage of interactions to efficiently manage sellers.

For example, after identifying on contacting potential leads via automated text, an investor can use the built-in feature to create a list of those who responded positively and negatively. This makes weeding out sellers with no potential easier, allowing the investor to focus only on qualified leads and close deals.

FreedomSoft's Deal Analysis & Reports

One of the secrets to success in real estate investing is getting the most value from each deal you close. To do that, one has to thoroughly analyze each real estate deal, considering comp adjustments like square feet, floor plan, age of construction, and even overall market values. What's more, the value of different properties is often worked out differently.

For instance, with single-unit homes, value is determined based on market comps, while value is equal to profitability with larger properties. Even for the experienced investor, working out such figures is nothing short of taxing, which is where FreedomSoft comes in. The platform features powerful deal analysis & reports tools that let investors:

  • Find Countrywide Comps: FreedomSoft offers comps for single-family and other types of properties. This lets investors determine property profitability even before they contact owners. It also speeds up decision-making since an investor can decide if a particular property is worth following up on or not from the get-go. If it is, they can approach the seller well-informed and ready to buy.
  • Stay Compliant: Not everyone wants random calls from a real estate investor asking if they’re selling a property. So FreedomSoft allows users access to a countrywide DNC list report so they can contact leads who are only interested, increasing the probability of striking value-worthy deals.

  • Track Marketing Success: Marketing can sometimes feel like a shot in the dark. FreedomSoft phone and SMS usage reports take the guesswork out and enable them to improve their marketing efforts since they can use the data to work out what's working and make data-driven decisions on future strategies.

  • Construction Management: Even after closing the real estate deal, FreedomSoft still makes things easier by allowing you to find quality contractors and other aspects of renovation through its construction management tool. Other great tools under deal analysis & reports include KPI & lead conversion tracking, rental & rehab analysis reports, and local market repair estimates.

Follow Up & Workflow Automation

Workflow automation allows real estate investors more time to focus on essential aspects of their business. For example, setting up automatic responses for common customer queries means less time spent on individual responses and, at the same time, ensures no lead is lost due to untimely responses.

The best part is that FreedomSoft has some of the best follow-up & workflow automation features. For instance, investors with teams can auto-create, schedule or assign tasks, saving time they would have wasted doing so manually.

Automating the follow-up process is even easier with FreedomSoft since you can segment seller leads into different subgroups based on their stage in the sales cycle. It also features:

  • Prebuilt workflow automation
  • Unlimited workflows triggers
  • Complete Zapier integration

How Does It Compare Against Competitors?

Here’s how FreedomSoft compares to the competition:

FreedomSoft vs REISkip

REISkip is essentially a skip tracing software. It has excellent features such as bulk searching and uses advanced triangulation to improve contact tracing. Data is also updated in real-time, and users get a list-management feature to improve prospect contact organization.

FreedomSoft on the other hand is more than a skip-tracing software. Like REISkip it also features data tracking functions but guarantees even more accurate results due to its wider contact database. FreedomSoft essentially allows the user access to more than three million property-owner records.

On top of skip-tracing functions, it’s also a CRM, lead management, and workflow automation tool.

FreedomSoft vs Realeflow

Realeflow offers many of the same features as FreedomSoft. It has a complete email marketing system, automatic property valuation software, and social media integration. However, as with many real estate software platforms, there is a lot you need to learn. Some new investors may start to feel overwhelmed will all the information there is on the table.

FreedomSoft vs PropStream

PropStream is yet another popular, and functional real estate software. It’s geared towards investors, and real estate agents looking to invest in income properties and allow them a nationwide reach to property owners thanks to its over 150-million record database. It boasts a multiple listing service to connect real estate investors and home buyers ready to invest.

PropStream also has a real estate comps calculation feature allowing users to easily evaluate property prices, and work out values to determine whether a property is worth investing in. It has a skip-tracing and rehab estimator function.

Even though it packs all these excellent features, FreedomSoft still does better. Besides unlimited access to records of over 100 million properties, FreedomSoft can also double up as a CRM, lead management, and even a deal management and analysis tool with countrywide comps.

Read Also: PropStream Review: Pricing, Features, & Is It Worth It?

FreedomSoft vs Flipster

Flipster charges a similar monthly price for its plans like FreedomSoft however there are more features available to Flipster when it comes to comparison.

When it comes to leads, Flipster includes Craigslist leads, FSBOs, bankruptcy, divorce, and many more. When it comes to features, it provides the offer generator, proof of funds, a rehab checklist, among others. While Flipster has a training center and FreedomSoft does not.

FreedomSoft vs REI BlackBook

FreedomSoft distinguishes itself from REI BlackBook with in-depth deal analysis and reports, including nationwide property comps, repair estimates, and cost analysis for rentals and rehabs.

With the strong available lead generation feature and more, FreedomSoft costs higher than REI BlackBook. The three subscription plans for REI BlackBook range from $97 to $297.

How Much Does FreedomSoft Cost? Pricing & Subscription Plans 

freedomsoft CRM

FreedomSoft offers tiered subscriptions with three plans: Scale, Grow, and Start.

All plans come with different price tags; since they’re tiered, some have more features than others, as discussed below. However, all three plans also include similar features mentioned above such as:

  • Campaign tracking
  • Motivated seller lead generation and marketing opportunities
  • Property sale and rental comps
  • Website building templates
  • Deal analysis tool
  • Prebuilt workflow templates
  • Repair cost estimator tool
  • Automated triggers and actions for workflows
  • Document generator with e-sign capabilities

Although this real estate investor software doesn’t offer refunds, it provides first-time users with a 30-day money-back guarantee. It also doesn’t charge any setup fee, and users can cancel anytime. Now, read the rest of the FreedomSoft review to see what each plan brings to the table individually.


Scale is the most expensive of all Freedom software real estate plans. It costs $497 monthly, but users can also pay one annual subscription for $4,997. Scale is designed for large teams looking to expand their businesses, and this plan primarily supports twelve users.

Still, real estate businesses with bigger teams can get additional spots at additional costs. It also offers six websites, but users may get additional ones at an extra cost. Other features of the scale plan include:

  • Six phone numbers
  • 12,000 lead downloads every month
  • A dedicated account manager


FreedomSoft’s Grow plan strikes the sweet spot for value and costs. For $297 a month, this plan offers customizable workflow and follow-up automation, supports up to eight users, and a whopping 6,000 lead downloads per month.

The Grow plan, specifically designed for individuals and small teams looking to grow their business, includes three phone numbers and offers a dedicated account manager to help investors take the weight off their shoulders.


Ready to leverage a good lead generation and CRM platform to make money but working on a tight budget? FreedomSoft’s basic plan, Start, might just be what you need. In addition to all the earlier features available across all plans, the Grow plan offers ready-to-use workflow automation and one phone number.

The plan also supports up to six users, three websites, and up to 3,000 monthly lead downloads, making it a superb option for beginner investors.

It also includes email and live chat support. The plan costs $197 per month, but users can also pay $1,997 annually to save a few bucks.

FreedomSoft Software FAQ

Here are frequently asked questions about FreedomSoft complete with answers:

How Do I Set Up The Lead Swiper For Zillow and Other Listing Sites?

The lead swiper is one of the most powerful features on FreedomSoft. It allows the user to pull leads from listing sites like Zillow and Craiglist.

To set it up, simply search the properties you prefer, save the alert, and you’ll automatically receive leads from sites like Craiglist in your email.

How Do I Set Up FreedomSoft For The Best Results?

To get the best results from your FreedomSoft subscription, customize your account with more of your current buyer and lead lists as well as user preferences to build a good foundation for long-run use.

Consider signing up for suggested onboarding sessions, and join groups such as the FreedomSoft Mastery to access helpful resources. Create direct mail templates and additional fields you may need to make contact information more organized, and highly targeted.

Final Thoughts: Is FreedomSoft Worth It?

We’ve come to that part of our software reviews where we tell you whether a platform is worth the hype. Based on our FreedomSoft review, the tool is a solid choice for real estate investors.

From a vast property listing database, skip tracing, deal analysis, and campaign tracking to Freedomsoft CRM, the platform covers all aspects of lead generation and management with its impressive feature stack.

And while most platforms with such a rich range of tools are often tricky to use, most Freedomsoft reviews paint a picture of an intuitive website perfect for all tech levels. So, Freedomsoft is a worthwhile, all-in-one platform for real estate investors looking to scale their portfolios and close deals.

However, remember that starting a successful journey in real estate doesn't always require expensive software. Real Estate Skills offers a free training course that guides you on how to make money in real estate without hefty software investments.

Learn the essential strategies and insights to thrive in the real estate market with our expert guidance. Join our free training today and start your journey towards a profitable real estate career!



*Disclosure: Real Estate Skills is not responsible for the information provided by FreedomSoft or on its respective website. FreedomSoft is an independent company which provides real estate services to investors. Real Estate Skills trains on using FreedomSoft and the benefits of using the service but is not responsible for the content it provides.

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