Best Places To Buy Rental Property In Wisconsin For 2025

The best places to buy rental property in Wisconsin might not be what you’d expect, but that’s exactly what makes this state so exciting for real estate investors. While everyone else is chasing overpriced markets in Florida or California, Wisconsin is quietly serving up exactly what savvy investors are looking for: affordable homes, strong rents, and dependable cash flow.

Whether you’re local or exploring out-of-state opportunities, Wisconsin’s housing market is the kind of place where beginners can actually get in the game, without risking it all. Between high-demand cities like Madison and Milwaukee, and hidden gems like Wausau and Sheboygan, this state offers a ton of variety. If you know where to look and how to spot a solid deal, you can build a real estate portfolio that works for you, not against you.

And that’s exactly what we teach inside our program. Because smart investing isn’t just about finding properties; it’s about following a system that helps you grow, scale, and win long term. So if you're ready to stop watching from the sidelines, here's how to get started in one of the most underrated markets in the country.

In this article, we’ll cover:

• Why Wisconsin Is One of The Best Places To Buy Rental Property
• Top 15 Best Places To Buy Rental Property In Wisconsin
• The Best Places To Buy Rental Property In Wisconsin: FAQ

Ready to Take the Next Step in Real Estate Investing? Join our FREE live webinar and discover the proven strategies to build lasting wealth through real estate.

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Read Also: Wisconsin Real Estate Classes: Wholesaling, Flipping & Rental Properties

Why Wisconsin Is One of The Best Places To Buy Rental Property

When it comes to real estate investing, Wisconsin doesn’t always steal the headlines, but it should. The Wisconsin real estate market offers something a lot of investors miss when they’re chasing flashy, high-priced coastal cities: affordability, stability, and steady demand. That’s the magic trio, especially if you’re new to the game and looking for a smart place to start building your portfolio.

Here’s what makes the best places to buy rental property in Wisconsin so compelling in 2025: home prices are still within reach, rental demand is strong across multiple cities, and you don’t need to be a full-time flipper to make your investment work. Whether you’re eyeing student housing near UW campuses, cash-flowing duplexes in Milwaukee, or single-family homes in suburbs like Green Bay or Eau Claire, Wisconsin is full of markets where first-time investors can actually succeed.

What sets this state apart is balance. Unlike some hot markets that only make sense on paper, rental property investment in Wisconsin works in the real world. You get access to affordable rental markets in Wisconsin where tenants actually want to live, and your dollars go further, which means a stronger return on investment. Whether you're into long-term rental investing in Wisconsin or just starting to explore the idea of building wealth through real estate, there's something here for you.

And the best part? You don’t have to figure it out on your own. Our program is built to guide you through the process, so you can stop overthinking and start investing with confidence. This article is your roadmap, and we're going to break it all down, step by step.

So let’s look at why Wisconsin is one of the best places to invest in rental property, and how different parts of the state bring unique advantages to the table:

• Affordable Homes With Strong Rent-To-Price Ratios
• Consistent Population Growth & Economic Stability
• Strong Rental Demand In College & Workforce Cities
• Landlord-Friendly Rental Laws In Key Counties

Read Also: How To Buy Your First Rental Property: A Step By Step Guide

Affordable Homes With Strong Rent-To-Price Ratios

Some markets are so overpriced, it’s nearly impossible to generate real cash flow. But affordable housing in Wisconsin flips that script. In many cities and towns across the state, you can still find properties priced well below the national average, and the rents? They're solid enough to produce positive cash flow rental property opportunities, especially for newer investors who want the numbers to work right out of the gate.

According to Zillow, the average home value in Wisconsin is around $270,000 as of early 2025. That’s tens or even hundreds of thousands less than what you'd pay in places like California, Washington, or the Northeast. Meanwhile, RentCafe reports the average rent in Wisconsin sits around $1,300 per month. That gives investors a favorable rent-to-price ratio, which is the secret sauce for strong monthly returns.

Why does that matter? Because the lower your purchase price and the stronger your rental income, the more room you have for real profit. And when you’re trying to invest in Wisconsin real estate without overextending yourself financially, that kind of math is everything. Buying the right property in the right market can help you generate cash flow quickly and build the confidence to go after the next deal.

So, if you’re looking to buy rental property in Wisconsin that actually pays you every month, this affordability is a huge advantage, and one of the biggest reasons investors are eyeing this state in 2025.

Consistent Population Growth & Economic Stability

If you're looking for a market that won’t give you whiplash from wild swings, Wisconsin deserves a closer look. While it’s not a high-flying boom state, that’s exactly why many investors love it. Wisconsin population growth has been slow and steady, which makes for predictable demand and long-term opportunity.

According to the U.S. Census Bureau, Wisconsin’s population reached over 5.9 million in 2023, up from 5.7 million in 2010. That’s not explosive, but it’s solid, and when you zoom into key cities like Madison, Green Bay, and Kenosha, you’ll find communities that are growing faster than the state average.

Now add in a diversified economy that isn’t riding on one industry alone. Wisconsin’s job market is powered by healthcare, manufacturing, education, and agriculture. Per the Bureau of Labor Statistics, the state’s unemployment rate remains low and job growth has been stable—two signs that the rental base is supported by real income and real employment, not speculation.

That’s what makes this market attractive to smart, long-term investors. If you want to invest in rental property in Wisconsin without the fear of a sudden market crash, you’ll appreciate this kind of economic stability for real estate investors. Fewer ups and downs mean more consistent cash flow and more confidence when you’re ready to scale.

Strong Rental Demand In College & Workforce Cities

If you’re just getting started in real estate investing for beginners in Wisconsin, you don’t need to chase high-risk properties or luxury tenants. Some of the best opportunities are hiding in plain sight, specifically in college towns and workforce hubs where renters are always cycling in and out.

Cities like Madison, La Crosse, and Oshkosh have thriving university populations that create reliable, year-round rental demand. You’ve got students, faculty, medical staff, and university employees all looking for clean, affordable places to live. This means consistent turnover, not in a bad way, but in a predictable, manageable way that keeps your vacancies low and your income steady.

And it’s not just about the universities. Smaller markets like Eau Claire and Fond du Lac benefit from regional employers in healthcare, manufacturing, and logistics. These jobs attract long-term renters who work hard, pay rent on time, and value proximity to work. That’s why so many new investors choose these areas; they’re ideal for workforce housing in Wisconsin with fewer headaches and solid ROI potential.

If you’re looking for Wisconsin cities with rental demand, start where the people already are—and where they’ll keep coming back. Rental demand in Wisconsin college towns and workforce hubs is real, and it’s one of the smartest ways to build a stable, profitable portfolio.

Landlord-Friendly Rental Laws In Key Counties

Some states make it incredibly difficult to be a landlord. Long eviction timelines, rent control, and endless red tape; it’s enough to scare off even the most seasoned investors. But Wisconsin? It’s reasonable. While it’s not as aggressively pro-landlord as places like Texas or Florida, it definitely gives you more protections than states like California or New York.

In fact, many landlord-tenant laws in Wisconsin are structured to be balanced. You’re expected to follow the rules and maintain your properties, but in return, you actually have the ability to enforce your lease and protect your income. Most counties outside of Madison and Milwaukee don’t have extra layers of local regulation, which means landlord rights in Wisconsin are generally upheld with fewer obstacles.

Evictions, for example, can be handled in a matter of weeks, not months. According to Wisconsin eviction laws for landlords, the process is relatively straightforward if your tenant violates the lease or doesn’t pay rent. That kind of investor-friendly policy matters when you're trying to build a portfolio that actually performs.

If you’re hunting for investor-friendly cities in Wisconsin, look beyond the major metros and into counties where the laws are designed to help, not hinder, landlords who do things the right way. Knowing your rights (and how to use them) is just another advantage we teach in our program.

Read Also: Top Landlord-Friendly States 2025: Where to Invest Now

Top 15 Best Places To Buy Rental Property In Wisconsin

So now that we’ve covered why Wisconsin stands out as a strong state for real estate investing, let’s get a little more specific.

To create this list, we looked at several key factors: affordability, rental demand, rent-to-price ratios, employment trends, and long-term appreciation potential. These aren’t just random picks off a map; each of these cities offers real opportunity for investors looking to build cash flow, equity, and long-term wealth.

And here's the best part: whether you're an out-of-state investor hunting for high ROI rental markets in Wisconsin, or a local ready to take action in your own backyard, these cities give you a serious advantage. You’ll find everything from college towns to growing suburbs to revitalized working-class communities. All of them are primed for growth, and if you know how to analyze a deal, you can find cash-flowing properties in Wisconsin that work from day one.

Let’s dive into the best places to buy rental property in Wisconsin—and remember, our program is built to show you how to spot these deals and take them all the way to the finish line.

1. Milwaukee, WI
2. Madison, WI
3. Green Bay, WI
4. Kenosha, WI
5. Racine, WI
6. Appleton, WI
7. Oshkosh, WI
8. Eau Claire, WI
9. Janesville, WI
10. La Crosse, WI
11. Waukesha, WI
12. West Allis, WI
13. Sheboygan, WI
14. Fond du Lac, WI
15. Wauwatosa, WI

Milwaukee, WI

Milwaukee is Wisconsin’s largest city and one of the most active rental markets in the state. With a diverse economy rooted in manufacturing, healthcare, and education, and major employers like Aurora Health, Froedtert, and Northwestern Mutual, the city attracts a steady flow of working-class renters. According to RentCafe, the average rent in Milwaukee is just over $1,300, while many properties can still be purchased under $200,000, creating strong rent-to-price ratios. Neighborhoods like Riverwest, Bay View, and parts of the North Side offer value and potential for appreciation. For investors seeking both affordability and scale, Milwaukee delivers.

Madison, WI

Madison is one of the most reliable and resilient rental markets in the Midwest. As the state capital and home to the University of Wisconsin–Madison, the city offers a consistent stream of student renters, government workers, healthcare professionals, and tech employees. This blend of stable employment and a large student population keeps vacancy rates low and rents strong. According to RentCafe, the average rent in Madison is around $1,500—higher than the state average, but backed by strong demand. Investors love Madison for its mix of appreciation and cash flow potential, plus a progressive city vibe that continues to attract new residents year after year.

Green Bay, WI

Green Bay is more than just football—it’s a steady, working-class market that’s ideal for rental property investment in Wisconsin. Home to manufacturing, healthcare, and shipping industries, the local economy supports strong rental demand year-round. According to RentCafe, the average rent in Green Bay is around $1,100, while home prices remain well below the national average. This combination makes it one of the more affordable rental markets in Wisconsin, where investors can still achieve solid cash flow. For beginners looking to get into the Wisconsin real estate market without overleveraging, Green Bay offers great upside with relatively low risk.

Kenosha, WI

Located between Chicago and Milwaukee, Kenosha benefits from its proximity to two major metro areas while maintaining lower property prices and a strong rental base. The city has seen growth in logistics and manufacturing, attracting both commuters and local workers who need housing. For investors wondering where to invest in real estate in Wisconsin, Kenosha is a smart pick with long-term appreciation potential and a tenant pool that values affordability and convenience. With rising rents and growing interest from out-of-state buyers, it’s quickly becoming one of the top rental markets in Wisconsin for those looking to scale.

Racine, WI

Racine offers investors a rare opportunity: low entry prices with growing demand. Located on Lake Michigan just south of Milwaukee, Racine is undergoing revitalization with new housing developments, business investments, and infrastructure improvements. The city’s rental population is driven by both blue-collar workers and families looking for affordable alternatives to larger cities. If you're looking for cash-flowing properties in Wisconsin, Racine is a city where the math still works. It’s an under-the-radar option that’s quickly gaining traction among smart investors targeting stable Midwest returns.

Appleton, WI

With a strong job market, quality schools, and low crime rates, Appleton consistently ranks as one of the best places to live in the state, and that translates well for investors. The city attracts families, healthcare workers, and young professionals, creating steady rental demand. Home prices remain reasonable, and vacancy rates are low, making Appleton a safe bet for long-term rental property investment in Wisconsin. If you’re searching for a well-rounded market where you can hold and build wealth over time, Appleton is worth serious consideration.

Oshkosh, WI

Oshkosh combines affordability, student demand, and a strong local economy into one very investor-friendly market. Home to the University of Wisconsin–Oshkosh and several major employers, the city supports both short- and long-term rental strategies. You’ll find a mix of college students, young families, and factory workers looking for quality housing near campus or work. For real estate investors in Wisconsin looking for a manageable, low-barrier entry point, Oshkosh delivers consistent performance and room to grow, making it a great option for anyone starting or expanding a portfolio.

Eau Claire, WI

Eau Claire blends small-town charm with real investment potential. Home to the University of Wisconsin–Eau Claire, this city has a strong student rental base, plus demand from local healthcare and manufacturing workers. According to RentCafe, average rent in Eau Claire is around $1,300, while home prices remain well below the national median, making it easier to generate cash flow. Eau Claire checks all the boxes for investors looking to build a steady portfolio in a high-demand, low-drama market.

Janesville, WI

Janesville is an underrated gem for rental property investors in southern Wisconsin. The city has a diverse economy driven by manufacturing, education, and healthcare, with a population nearing 66,000, according to the U.S. Census Bureau. Average home prices are still low enough to keep your upfront investment reasonable, and RentCafe reports rents averaging just over $1,200, creating a rent-to-price ratio that works for investors of every level. Whether you’re after cash flow or appreciation, Janesville offers a great entry point into the Wisconsin rental property market.

La Crosse, WI

Situated on the Mississippi River, La Crosse is a vibrant city with high rental demand fueled by multiple colleges, hospitals, and regional employers. The University of Wisconsin–La Crosse and Gundersen Health System keep the rental market active, especially with students, nurses, and young professionals. According to RentCafe, the average rent sits around $1,100, while home prices are still accessible for new investors. It’s one of the better-balanced markets in the state, offering low vacancy rates and strong long-term potential.

Waukesha, WI

Waukesha offers the perfect mix of suburban stability and metro-area access. Located just west of Milwaukee, it attracts families and professionals who want safe neighborhoods and good schools without city-center prices. The city’s population is nearly 72,000 per the U.S. Census Bureau, and housing demand continues to rise. Rents hover near $1,400, and properties appreciate steadily. For those looking to own in one of the more investor-friendly cities in Wisconsin, Waukesha is a strong long-term play.

West Allis, WI

Just outside Milwaukee, West Allis is a working-class city that’s quietly becoming one of the more reliable rental property markets in Wisconsin. The area is popular with renters who work in the city but want cheaper rents and more space. According to RentCafe, average rent in West Allis is around $1,200, while home prices are affordable enough for solid cash flow. With revitalization efforts in progress and demand climbing, it’s a smart target for investors seeking value just outside the metro core.

Sheboygan, WI

Sheboygan may fly under the radar, but for savvy investors, it’s a stronghold of opportunity. Located along Lake Michigan, this city blends blue-collar roots with a growing tourism and culinary scene. According to RentCafe, average rents in Sheboygan are around $1,000, while home prices remain incredibly affordable, making it one of the easiest markets to cash flow in the state. With a population just over 48,000 and consistent demand from manufacturing and service workers, it’s a market where real estate investing in Wisconsin still feels accessible and profitable.

Fond du Lac, WI

If you’re looking for long-term rental investing in Wisconsin, Fond du Lac deserves a spot on your radar. This city sits at the southern tip of Lake Winnebago and has a steady tenant base of healthcare workers, educators, and manufacturing employees. The U.S. Census Bureau shows its population holding steady around 44,000, with a modest growth trend. Rents average about $1,100 per month according to RentCafe, and home values are still investor-friendly. For beginners, it’s an easy place to start building a reliable, cash-flowing portfolio without breaking the bank.

Wauwatosa, WI

Wauwatosa offers a polished suburban vibe just minutes from downtown Milwaukee, and that’s exactly why renters love it. The city attracts healthcare professionals, students from nearby medical campuses, and families seeking walkable neighborhoods and great schools. While Wauwatosa homes are slightly higher priced than other Wisconsin markets, the area’s rent levels and strong tenant demand keep returns steady. RentCafe reports average rent just over $1,400, with low vacancy rates to match. Wauwatosa delivers both if you're ready to invest in Wisconsin real estate and want a market with both appreciation and income potential.

*For in-depth training on real estate investing, Real Estate Skills offers extensive courses to get you ready to make your first investment! Attend our FREE Webinar Training and gain insider knowledge, expert strategies, and essential skills to make the most of every real estate opportunity that comes your way!

The Best Places To Buy Rental Property In Wisconsin: FAQ

Whether you’re new to investing or exploring out-of-state opportunities, these quick answers will help clarify what makes Wisconsin one of the most exciting rental markets in the Midwest. From affordability and rent-to-price ratios to landlord laws and long-term potential, this section covers the top questions new and aspiring investors are asking about buying rental property in Wisconsin.

What is the best city in Wisconsin to buy rental property?

Madison is one of the best places to buy rental property in Wisconsin, thanks to strong rent demand, a growing population, and a mix of student and professional tenants.

Is buying rental property in Wisconsin a good investment?

Yes, buying rental property in Wisconsin is a smart move, especially for beginners seeking affordable entry points and consistent cash flow potential.

What cities in Wisconsin have high rental demand?

Cities like Milwaukee, Madison, Green Bay, and La Crosse have strong rental demand driven by students, workers, and local industries.

Which Wisconsin cities offer the best rent-to-price ratios?

Mid-sized cities like Oshkosh, Eau Claire, and Sheboygan offer some of the best rent-to-price ratios in the state for cash-flow-focused investors.

Can you cash flow with a rental property in Wisconsin?

Absolutely, thanks to affordable home prices and solid average rents, cash-flowing properties in Wisconsin are very achievable.

What are property taxes like for landlords in Wisconsin?

Property taxes in Wisconsin vary by county but tend to be higher than the national average; however, they’re often offset by favorable rent-to-price ratios.

Is Wisconsin a landlord-friendly state?

Wisconsin leans moderately landlord-friendly, especially in areas outside of Madison and Milwaukee, where eviction timelines and regulations are more investor-friendly.

Can out-of-state investors buy property in Wisconsin?

Yes, there are no restrictions on out-of-state investors buying property in Wisconsin, making it a great option for remote investing.

Where should beginner real estate investors start in Wisconsin?

New investors often start in cities like Kenosha, Appleton, and Fond du Lac where prices are affordable and rental demand is steady.

What are the best areas in Wisconsin for long-term appreciation?

Markets like Wauwatosa, Waukesha, and Madison offer strong long-term appreciation potential due to consistent population growth and economic development.

Final Thoughts On The Best Places To Buy Rental Property In Wisconsin

At the end of the day, there’s a reason more and more investors are turning their attention to Wisconsin. Between the affordability, strong rent-to-price ratios, steady job market, and real rental demand in both college towns and working-class cities, the Best Places To Buy Rental Property In Wisconsin are packed with real opportunity in 2025.

Whether you’re a first-time investor or someone looking to diversify into the Midwest, Wisconsin gives you room to grow and cash flow to build with. And to be clear, you don’t have to do it alone. We offer a step-by-step program that teaches rental property investment in Wisconsin and across the country. We’ll walk you through the exact strategies successful investors use to find deals, analyze the numbers, and build long-term wealth through real estate.

Ready to Take the Next Step in Real Estate Investing? Join our FREE live webinar and discover the proven strategies to build lasting wealth through real estate.

Whether you're just getting started or ready to scale, we'll show you how to take action today. Don't miss this opportunity to learn the insider tips and tools that have helped thousands of investors succeed! Seats are limited—Reserve Your Spot Now!

*Disclosure: Real Estate Skills is not a law firm, and the information contained here does not constitute legal advice. You should consult with an attorney before making any legal conclusions. The information presented here is educational in nature. All investments involve risks, and the past performance of an investment, industry, sector, and/or market does not guarantee future returns or results. Investors are responsible for any investment decision they make. Such decisions should be based on an evaluation of their financial situation, investment objectives, risk tolerance, and liquidity needs.