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Yellow Letters: The Ultimate Guide For Real Estate Investors
Everyone has received mailers in their lifetime, whether it’s postcards, letters, catalogs from companies, or personal letters from friends and family. According to a survey done by Epsilon, “77 percent of consumers sort through their physical mail as soon as they get it.”
A direct mail marketing strategy like sending yellow letters is one of the most effective marketing pieces to grab the attention of property owners and secure consistent real estate opportunities.
Moreso, “98 percent of people check their mail daily,” so the chances of an addressee coming across your mailer are extremely high as long as you have the right mailing address.
By reading this guide, you'll learn exactly how to use yellow letters as part of your overall strategy to land more real estate deals!
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Alex Martinez
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